IMAGE
In the music video above we can see that Demi lavato's image has changed from been a very funny person on a desiney show she used to act as to showcase her new character even thought there are a lot of hyper reality going on, her new character which consist of her been a whole lot of confident, we can see this in the video when she has been asked to sign some documents she does sign them but the way she throw the paper shows that she doesn't care she's bold enough to take whats coming especially when she was been printed on with the hot metal. Also we can see that she has also picked up some sort of dangerous confident, she does outrages thing in the music video like she jumps out of the back of the van onto the front of the other characters car in the music video, she has also potrayed as a powerful character, we can see this when she goes to fight the man in the end with all his guards she was able to defeat all the men there which also shows female power which is one of the things in this modern era that women are really fighting for.
BUDGET AND PRODUCTION VALUE
This music video was highly budgeted, we can see this from the locations used they would have probably got to rent a studio which will cost money and all the efeects of explosion going on and also the props and talent will cost money as they were loads of actors in the music video. Also due to the quality of the video its suitable to say that the camera used was rather a very expensive camera especially to get the fight scenes that cant be done it a £500 worth camera, there were so many equipment they would have to pay for because they literally were making an action short film.
One other thing that would have caused the video to be very costly is the editing of the video. Editing suites would have had to be booked, and also the video consists of a lot of high quality editing and animation. The Budget will probably would have been around $5,000,000.
SYNERGRY/ PRODUCT PLACEMENT
In the music video above there are no synergry connections but there are products placement, for example the opening scence we can see the black car that most of the characters were beenn advertised even though it was for about 10 senconds.
AUDIENCE
The audience been appealed to here is a very wide range of audience, one Demi lavato used to be on a tv show call sony with a chance and over the years her audience have grown and she is trying to aim them at them and a t a wide range of other audiences that actually like action movies not only just her own audience but she is trying to expand her audience to reach a higher and new audience.
STRATEGY USED TO GET ATTENTION
She has gone out to make her music video look like an action film which is what most people are into these days and she has used that to get attention because action movie lovers pr movie lovers in general will like her music video there by recomending it to other people making the video get more attetion and reaching a new and bigger audience
MONITISATION OUTLETS
This music video has been moniteised on youtube, which is gettind adverts on their music video before the video plays or after and also for every 1000 views they get on their video, they get paid $2 and the music video is currently at 163,442,731 which equals to $326845.462 and the artist gets 10% of that.
Image
Stormzy speaks to himself as somebody who is consistent with himself and speaks to where they are from and the issues inside their range. This is for the most part what you find in a type tradition for grime. As a non mainstream craftsman Stormzy is viewed as a craftsman who is perceived as rapping British grime. This is not quite the same as significant craftsman, for example, Rhianna, who can be acquainted with a wide range of music sorts instead of her own which is move lobby and bashment. In this music video Stormzy can be viewed as somebody who is wearing their own apparel instead of outfits that interest or identify with the music video. Instead of most music recordings with significant craftsmen, this music video does not use as much hyper reality as it was whether it was on a noteworthy music video. This might be a direct result of the financial plan.
BUDGET AND PRODUCTION VALUE
The financial plan for this music video would most likely be founded on the normal of around 25K or less. This is a result of the area that it is subject to. E.g. on the Major contextual investigation that I did on Rhianna, her financial plan would be higher in light of the fact that she utilized enhancements in her music video with channels and many lighting strategies. This is diverse contrasted with the Stormzy video since it would simply be shot in a neighborhood London and didn't enlist much as there is no move down artists for choreography embellishments aside from the altering systems that would be utilized as a part of the after generation stages.
SYNERGRY/ PRODUCT PLACEMENT
The item position that Stormzy for the most part does to advance his melodies is through iTunes and music channels on TV, for example, AKA or MTV. However the vast majority of the tunes he makes are freestyles and a large portion of those freestyles are appeared and exhibited on YouTube first before the are advanced on live TV.
AUDIENCE
The group of onlookers that the music craftsman is speaking to is individuals who are truly into grime music and that are in that specific range e.g south east London. The motivation behind why the UK British adolescents are pulled in to this is on the grounds that they have comparable interests as the craftsman himself Stormzy as grime is additionally about speaking to where you are from.
STRATEGY USED TO GET ATTENTION
The methodology used to advance and get consideration for this music video was the way that it included the craftsman that was performing in his own music video. He likewise utilized lip adjusting. In this music video we could state that Stormzy utilizes his star picture to advance himself and offer himself as a craftsman. For instance, in the music video in the first place Stormzy is seen sitting in a position of royalty. He could allude to his gathering of people that he is the lord of UK rap/grime.
Monetisation outlets:
The music video would have be monetised by means of YouTube as opposed to item position since Stormzy is a free craftsman with an outside the box record name.. Stormzy is an outside the box craftsman since he is marked to "Free" record name which is a non mainstream record name. The music video above has more than 5,345,090 perspectives and get paid each view which implies 10% for the record name. from working it out the evaluated cost for this by means of perspectives on YouTube is 10,690,18 which is around £100000.
Image
Stormzy speaks to himself as somebody who is consistent with himself and speaks to where they are from and the issues inside their range. This is for the most part what you find in a type tradition for grime. As a non mainstream craftsman Stormzy is viewed as a craftsman who is perceived as rapping British grime. This is not quite the same as significant craftsman, for example, Rhianna, who can be acquainted with a wide range of music sorts instead of her own which is move lobby and bashment. In this music video Stormzy can be viewed as somebody who is wearing their own apparel instead of outfits that interest or identify with the music video. Instead of most music recordings with significant craftsmen, this music video does not use as much hyper reality as it was whether it was on a noteworthy music video. This might be a direct result of the financial plan.
BUDGET AND PRODUCTION VALUE
The financial plan for this music video would most likely be founded on the normal of around 25K or less. This is a result of the area that it is subject to. E.g. on the Major contextual investigation that I did on Rhianna, her financial plan would be higher in light of the fact that she utilized enhancements in her music video with channels and many lighting strategies. This is diverse contrasted with the Stormzy video since it would simply be shot in a neighborhood London and didn't enlist much as there is no move down artists for choreography embellishments aside from the altering systems that would be utilized as a part of the after generation stages.
SYNERGRY/ PRODUCT PLACEMENT
The item position that Stormzy for the most part does to advance his melodies is through iTunes and music channels on TV, for example, AKA or MTV. However the vast majority of the tunes he makes are freestyles and a large portion of those freestyles are appeared and exhibited on YouTube first before the are advanced on live TV.
AUDIENCE
The group of onlookers that the music craftsman is speaking to is individuals who are truly into grime music and that are in that specific range e.g south east London. The motivation behind why the UK British adolescents are pulled in to this is on the grounds that they have comparable interests as the craftsman himself Stormzy as grime is additionally about speaking to where you are from.
STRATEGY USED TO GET ATTENTION
The methodology used to advance and get consideration for this music video was the way that it included the craftsman that was performing in his own music video. He likewise utilized lip adjusting. In this music video we could state that Stormzy utilizes his star picture to advance himself and offer himself as a craftsman. For instance, in the music video in the first place Stormzy is seen sitting in a position of royalty. He could allude to his gathering of people that he is the lord of UK rap/grime.
Monetisation outlets:
The music video would have be monetised by means of YouTube as opposed to item position since Stormzy is a free craftsman with an outside the box record name.. Stormzy is an outside the box craftsman since he is marked to "Free" record name which is a non mainstream record name. The music video above has more than 5,345,090 perspectives and get paid each view which implies 10% for the record name. from working it out the evaluated cost for this by means of perspectives on YouTube is 10,690,18 which is around £100000.
