TASK 1C

STRENGTHS OF A CONTRACTUAL BRIEF

• The first advantage of a contractual brief is that the brief or contract is legally bound; therefore if any party breaches any of the agreements stated in the brief the other party has the full right to sue them. Also because it is legally bound the media company are confident that if they deliver they will get paid.
• Also having a contractual brief will be beneficiary for a media company as they will know what the project is and what they are being asked to do as the brief will be very detailed and go into specifics that are not to be negotiated

WEAKNESSES OF A CONTRACTUAL BRIEF

A disadvantage of this type of brief or contract is that the media company cannot make any amendments or change a specific way the project is meant to look in order to give it a more appealing or make it look better for example if the media company thinks that they are issues within the brief and they produce the product to their own standard which might be slightly different from the standards set by the client, the client could still decide to take legal actions against the media company which will cost them money and give them a bad reputation

STRENGTHS OF A FORMAL BRIEF

• The brief is well detailed and contains all the information the media company or the personnel will need in order to carry out the task and get the product done before a hard deadline.
• The brief is legally binding thereby protecting the interest of the client and the media company or personnel.

WEAKNESSES OF A FORMAL BRIEF

• The brief contains a lot of information which are not agreeable to the media company or the media personnel but they cannot negotiate a way out.
• It's also time-consuming.

STRENGTHS OF AN INFORMAL BRIEF

• The advantage of this brief is that because it is verbal this the client will be able to explain more in detail and the media company will be able to understand fully what they are been asked to do.
• It is quick and participial as it is not written down.

WEAKNESSES OF AN INFORMAL BRIEF

• Most times these briefs are unorganized and everything might not go as planned. 
•  As it is not legally binding one party cannot sue the other if the product produced is not up to the clients standard or the media company or personnel doesn't get paid the full amount agreed on.

STRENGTHS OF A CO OPERATIVE BRIEF

• An advantage of this type of brief is that there can be more perspectives to carry out and producing the product required by the client.
• More people can work on the brief making it less stressful and less time-consuming.

WEAKNESSES OF A CO OPERATIVE BRIEF

The two parties might have conflicting ideas which may result in the whole idea been completely changed or no contract will be signed until both companies have come to an agreement with the client

STRENGTHS OF A NEGOTIATED BRIEF

• This allows both parties to strike a deal that is very much appeal to both the client and the media company or personnel.
• The brief is open to suggestions from multiple perspectives.

WEAKNESSES OF A NEGOTIATED BRIEF

• It takes longer to come to an agreement as both parties would want to negotiate with both parties would like to an agreement that suits them both.  

STRENGTHS OF A COMMISSIONED BRIEF

• This brief helps the large company as they don't have to do all the hard work.
• It is faster for the job to be done
• It allows the large media company to work on other projects.

WEAKNESSES OF A COMMISSIONED BRIEF

• Due to the fact that two different companies are working on the same product, there could be some conflicts.

STRENGTHS OF A TENDER BRIEF

• The client will have various options to chose from and also different ideas to also chose from.

WEAKNESSES OF A TENDER BRIEF

• It is time-consuming for the companies to put together a pitch
• The media company that doesn't get chosen might have turned various jobs down just to complete the pitch.

STRENGTHS OF A COMPETITION BRIEF

• The client only has to pay the winning company.
• The client has so many options to chose from.

WEAKNESSES OF A COMPETITION BRIEF

• The companies that are turned down will lose the money that they have put in producing the brief.

COMPARISON OF ALL THE BRIEFS.

When it comes to the best suited brief there isn't any that is best suited as they all can be used in different occasions but when comparing them to the ones that are more reliable and trusted we can say the formal brief and the contractual brief is by far the best and most reliable briefs as they are legally bond, informal are the worst as the client can bail on the media company at any time and will not be held accountable for anything. But when it comes to the quickest the informal brief is the quietest as there is no need to write down anything its all done verbally, if the client and the media companies or the media personnel are looking to get the best and creative work they will have to use the negotiated brief as this allows both the client and the media personnel to rub minds and achieve the best for the product. But when the work load is too much the best brief to use will be a cooperative brief which allows various media companies to work together it will be unwise to use a formal or  contractual brief for either the client or the media company as the two could lose heavy amount of money. If a client is just new and doesn't know which media complainer he/she should approach its advisable that they should use a competition brief as it will attract various companies and they have to chose the best one rather than just giving a company a formal or contractual brief and then they don't like the product or an informal brief which can cause them to lose a lot of money; however they can use a tender brief only problem is that the media companies are just pitching the idea they are not making it and it could happen that the idea they chose might not produce the product to the standard of the other ideas that were pitched. A commissioned brief is best used by large companies who have various work to do there by dividing the labor they can also use co operative brief as well.

TASK 1A

TASK 1B

CONTRACTUAL BRIEF.
This is the type of brief whereby a media company is approached and employed by the client in order for the media company to complete a project or achieve a particular goal. Contractual brief are set to specific guidelines which the media company that is been hired must adhere to, it is very important for the media company to follow these set guidelines and carry out exactly what they have been asked to do before a set a date, if the media company fails to meet these guidelines or they breach the contact in any way the client has the right to take legal actions against the media company which can result in the media company losing a lot of money.


ADVANTAGES OF A CONTRACTUAL BRIEF

• The first advantage of a contractual brief is that the brief or contract is legally bound; therefore if any party breaches any of the agreements stated in the brief the other party has the full right to sue them. Also because it is legally bound the media company are confident that if they deliver they will get paid.
• Also having a contractual brief will be beneficiary for a media company as they will know what the project is and what they are being asked to do as the brief will be very detailed and go into specifics that are not to be negotiated

DISADVANTAGES OF A CONTRACTUAL BRIEF

• A disadvantage of this type of brief or contract is that the media company cannot make any amendments or change a specific way the project is meant to look in order to give it a more appealing or make it look better for example if the media company thinks that they are issues within the brief and they produce the product to their own standard which might be slightly different from the standards set by the client, the client could still decide to take legal actions against the media company which will cost them money and give them a bad reputation. 

FORMAL BRIEF

A formal brief is a type of brief whereby a media company or a media personnel is given a brief which outlines the product which is meant to be made, The brief only gives enough information to be able to produce the product. What actually makes this brief formal is that it is signed and documented by both parties ones everything has been agreed on and it is also legally binding.

ADVANTAGES OF A FORMAL BRIEF

• The brief is well detailed and contains all the information the media company or the personnel will need in order to carry out the task and get the product done before a hard deadline.
• The brief is legally binding thereby protecting the interest of the client and the media company or personnel.

DISADVANTAGES OF A FORMAL BRIEF

• The brief contains a lot of information which are not agreeable to the media company or the media personnel but they cannot negotiate a way out.
• It's also time-consuming.

INFORMAL BRIEF

This is briefs that are not documented it is more of a verbal statement between the client and the media personnel, therefore no contract is signed and therefore it is not legally binding like the formal or contractual brief.

ADVANTAGES OF AN INFORMAL BRIEF

• The advantage of this brief is that because it is verbal this the client will be able to explain more in detail and the media company will be able to understand fully what they are been asked to do.
• It is quick and participial as it is not written down.

DISADVANTAGES OF AN INFORMAL BRIEF

• Most times these briefs are unorganised and everything might not go as planned. 
•  As it is not legally binding one party cannot sue the other if the product produced is not up to the clients standard or the media company or personnel doesn't get paid the full amount agreed on.

CO-OPERATIVE BRIEF

This is a brief where a client hires two different media companies or personnel are been hired to work together to complete a particular task or project.

ADVANTAGES OF A CO-OPERATIVE BRIEF

• An advantage of this type of brief is that there can be more perspectives to carry out and producing the product required by the client.
• More people can work on the brief making it less stressful and less time-consuming.

DISADVANTAGES OF A CO-OPERATIVE BRIEF

• The two parties might have conflicting ideas which may result in the whole idea been completely changed or no contract will be signed until both companies have come to an agreement with the client. 

NEGOTIATED BRIEF

This is where two parties having different ideas but a compromise has to be made that makes both parties happy that is the client and the media company or the media personnel. In some cases, a third party which is known as the arbitrator may be involved. 

ADVANTAGES OF A NEGOTIATED BRIEF

• This allows both parties to strike a deal that is very much appeal to both the client and the media company or personnel.
• The brief is open to suggestions from multiple perspectives.

DISADVANTAGES OF A NEGOTIATED BRIEF

• It takes longer to come to an agreement as both parties would want to negotiate with both parties would like to an agreement that suits them both.  

COMMISSIONED BRIEF
This is when a big media company employs other independent and smaller media companies to work on a brief and create and produce the product that has been asked by the brief.

ADVANTAGES OF A COMMISSIONED BRIEF

• This brief helps the large company as they don't have to do all the hard work.
• It is faster for the job to be done
• It allows the large media company to work on other projects.

DISADVANTAGES OF A COMMISSIONED BRIEF

• Due to the fact that two different companies are working on the same product, there could be some conflicts.

TENDER BRIEF

This is where a client will advertise their brief and a production company will have to put together a proposal which they will pitch to the client.

ADVANTAGES OF A TENDER BRIEF

• The client will have various options to chose from and also different ideas

DISADVANTAGES OF A TENDER BRIEF

• It is time-consuming for the companies to put together a pitch

COMPETITION BRIEF
This is a type of brief whereby the client will put their brief so that it can be viewed by everyone and different media companies will participate in making the brief and the client will have to judge and pick the best one out and they might receive a cash price.

ADVANTAGES OF A COMPETITION BRIEF

• The client only has to pay the winning company.
• The client has so many options to chose from.

DISADVANTAGES OF A COMPETITION BRIEF

• The companies that are turned down will lose the money that they have put in producing the brief.

A

Types of brief from Micheal Oladkun

Task 2a

Unit 5 working to brief; Brief type (Negotiated Brief)

task 2A

Reading the brief

The brief that I looked at which was the music video brief was very easy to read as it got the point, telling us what we had to do to achieve a specific target which is an advantage as we didn't spend to long trying to understand the brief or what it was asking us to do; the disadvantage of this brief was that we had a lot of task to carry out and they were put in different sections which made the brief paper work look long and was tiring to read as some particular point due to the amount of papers that we had to dig through. 

Negotiating the Brief (consultation with client; degree of discretion; amendments to final product; amendment to conditions)

We didn't have to do a lot of negotiating with our client we said to them this is the idea that we had for your music video and they basically went along with the idea of how the music video was meant to go therefore we didn't have to make that much of a change to our original idea.

Opportunities to develop new skills

We had a very good opportunity of developing new skills, we learnt how to properly plan a music video and carry it out and also we learnt how to carry out all the pre production task before shooting and when we were shooting we learnt a lot of new camera techniques how to use the camera nad the lighting to get a particular feeling or mood, also we learnt how to brand the artist in a specific way that they appeal to their target audience.

consultation with client; 

When consulting with our client it was to tell them that we were going yo make a music video for them and we told her our idea which she didn't have any problems with, we also had to strike a deal when she will be available for filming in order for us to prepare in advance and also for use to be able to work around her schedule.

degree of discretion in interpreting brief; When interpreting the brief to the client we didn't hold back any information as we laid it all out for her in order for her to understand what we were actually making for her and also for her to have some say over what she wants.

amendments to proposed final product;  We had to make some amendments to our final product not because the artist didn't like specific parts of it but because we were not able to use one of preferred locations so we had to change it at the last minute.

amendments to budget;
amendments to conditions;
fees


Opportunities:

identify opportunities for self-development;  When we were given this brief none of us had ever worked on a music video brief and looking over the brief we could pick out bits and pieces that we would have been interested to do which were new allowing us to identify opportunities for self development as this bits will help us develop as a team and as an individual.

new skills; We had a very good opportunity of developing new skills, we learnt how to properly plan a music video and carry it out and also we learnt how to carry out all the pre production task before shooting and when we were shooting we learnt a lot of new camera techniques how to use the camera and the lighting to get a particular feeling or mood, also we learnt how to brand the artist in a specific way that they appeal to their target audience.

multi-skilling; During the shooting of our music video we swaped roles so many times so at a point one person was the camera man while the other was the director and the other was the light operator and we changed it again which allowed us to multi skill and also made the work load lightehr as we were all confidebnt in whaterever role we found our self doing and carried it out efeectively to bring out the best prodyct. 

3b

What the theme of the suite is?

I am going to be looking at sky 1 rebranded ident; the theme of this suite of ident will be one is excitement; the reason why I have suggested these to be the theme is because among the idents in the suites is that the one is always doing something ex\tra ordinary or cool or something awesome that is actually exciting to watch, for example in the first one we could see the one pop out from the sky logo and also the second one we saw the 1 do a series of back flips and the last one we saw the one turn into a tornado, also another thing that was consistent during the suite of idents was that every time the one touched the floor it broke the floor and colour crystals pop out of the floor its like the one is bringing colour into the world and another theme for the ident could be colourful one.

How/why the theme appeals to the viewers (e.g. creating a particular tone to target a particular audience type)

The target audience for sky 1 is meant to be adults 16 to 34 but according the research, sky 1 has been watched by more women between the age of 16 to 34 watch sky one more than men. The suite appeals to their target audience in the way they have used their colours, we can notice in every ident that a mixture of feminine and masculine colours has been used but however the feminine colour has been more dominant except the fact that the one has a masculine colour.  Also the tone of the ident is excitement, the ident is made in a way that the viewers are intrigued excited at what stunt the one is going to pull off next and with their selected target audience creating a feeling of excitement is very well welcomed and will definitely promote brand loyalty as they know that they will be getting exciting content from the channel.

How they have used the same theme in different ways to create Brand Loyalty

They have used the same theme which in this case will be excitiment in different ways to create brand loyalty in the sense that each individual ident in the suite of idents actually give viewers the excitement feeling and ensuring them that they are going to get exciting content from the channel which give them something to look forward to in all the shows that will be aired on the show it will not only bring loyalty to the channel but also to the shows that are going to be aired on the channel as well.

Explain whether, how and why the idents are information-led or entertainment led

The ident is entertainment led because there is no specific information been passed across such as what show is coming up next or what is going to be airing on the channel later, all we see is the one  doing things which is very entertainment based as it entertain the viewers for a very short period of time and at the same time left an imprint of the channels identity in the brain, however the ident is very visual based and this has been done because people these days have very low attention span and getting easily bored when something isn't visually attractive they just won't watch it enjoy it.

an example of an information led ident is the one above where the viewers are given information about what is coming up next and not just a specific sound track playing through out which the suite of ident I am analysing contains as there is no one talking about upcoming shows or giving out information in anyway it is highly entertainment led.

Are the idents intended to be used at a particular time of day?

The idents aren't intended to be used at a particular time of the day it can be used at any time of the day, amongst the suite there are no dents that show certain characteristics of either day or night, therefore it can be used at anytime of the day, it the ident contained a sun or moon or if it had a night or day theme going on then it would have been restricted to be used only for a particular time of the day.

Are idents intended to be used at a particular time of year?

The idents that I am looking at which is the sky 1 rebranded suite of idents isnt intemded to be used at a particular time of the year, it can be used all year round because it doesnt contain any specific seasonal characteristics such as snow or falling leaves.

Above is an example of an ident that has been intended to be used only during Christmas or winter because in the design of the ident snow and other characteristics of the season has been included, and thus ident can only be used during winter or Christmas season.

What does the suite convey about the channel's Brand Identity – what meaning?

The message the suite of ident conveys about the channel's brand identity is that they are more fun and more exciting and daring, they have successful branded their channel to have an interesting personality