Monday, 26 September 2016
Tuesday, 20 September 2016
1990's to 200
What was innovative/important?
This music video is important because this is one of the earliest music videos as music videos began around the 1930s. It was shown in theatre in 1932. This music video was from a American two-reel short film, St. Louis Blues, which starred Bessie Smith as it is based on her song.
How is it recognizable as a music video?
Even though it's a short film, you can see a live performance of a band which make the music video into a performance-based music video, likely in a restaurant or a bar as you can see waiters walking around and the bartender serving alcoholic beverages at the bar etc. You can see the artist lip-syncing to the lyrics, you could also see the audience lip-syncing as well. No dialogue. As this is one of the earliest music video, it is one of the first music video to do lip-syncing. They used camera shots such as, long shot and medium close up.
What technological or cultural change happened during this time?
At the time, this music video only could be seen in theatre/cinema back in 1932. We are now able to access almost any music almost anywhere now (2016), that shows how much technology has changed. This music video is very different to modern day music videos because it is in black and white, you can tell it is old>
What was innovative/ Important
this was a ground breaking music video which was released in the year 1994, they were faking the opening sequence of a TV show which was popular at the time called sabotage which is actually related to the title of the song, Also we do not see the artist throughout the whole video either lip syncing or performing to the song. What was innovative about this music video was that it was the first of its kind to have this sort of inter textuallity where the music video is actually paying homage to the actually TV show.
How was it recognized as a music video.
It can be seen as a music video because it conveys the conventions of a music video such as using inter textuallity as it makes reference to a TV show and also there is a a bit of hyper reality going on as usually a cops day life wont really be like what was in the music video and to some extent the music video cut to the beat of the song.
What Technological/ cultural Change happened in this time.
Music videos at this time started to use more artist form of making their videos bending more towards the use of abstract art in their videos while others used things such as Tv shiows and movies that were already famous in other to appeal not only to their target audience but also to the movies target audience.
This music video was released in 1994 close to the mid 90's. What was innovative about the music video is that it is the first music video that was shot in one take you could tell that it was shot in one take because he ran out of breath in some scenes.
This is recognizable as a music video because it has hyper reality to create a fake representation to give the audience the impression that he can travel through time. Intertextuality was included in the music video since you can see the lip-syncing artist through the television.
The technological change in the 1990's is when music videos were becoming more and more expensive and this is when rock, and the use of abstract art and intertextuality in order to cater to the audience. Multi-channels
Music videos were first invented in the early years 1930’s. Visuals were not a new thing for people as there were many films realized by this time. A music video is a short film or a video that can sometimes have a narrative, a music video is used to go with the song. One of the very first music videos that were invented featured singer Bessie Smith in a two- reel short film. This mainly a performance with the artist and a live band. Which has then been used in the post modern era(1980's till now). Another music video that involves a performance is Nat King Cole Frim Fram sauce. This also involes sexuliation of women due to the fact in the video it focuses on the ladies legs. Compared to today this is a mild version of what we see in music videos.
This is reflected into the music videos that were made in the 1990's to the 2000's. For instance in this video of Britney Spears in her biggest hit 'Baby hit me one more time' it is a young girl wearing clothes that would be deemed as being overly sexualized at the time would make this music video very controversial due to the fact that you would not see young girls dressed in provocative clothing in the hallways dancing. This also gives us a sense of Hyper- reality as this is something that typically happens in a school.
The boy is mind is a composition between Brandy and Monica that was release in 1998. I't an innovative by its unique use of mise en scene. It features two different girls fighting over a guy and uses a wall in the middle of the scene to divide them. This symbolises their two houses and helps the person watching to see the two different lives of these girls that share the same man. It also helps to create realism by showing things in real time. This, therefore, make the video more reliable to us at home. This is furthered by the fact that the girls are having a conversation with each other and at one point it even shows them having a telephone conversation that coheres with the lyrics.
It is considered a typical music video because although it features a story, this story only progresses slightly and is more leaned towards the performance of the girls who are singing in their houses. They also use other conventions of music videos. For example, the two singers are lip syncing which is commonly used. However, to make a change the lyrics at some point turn into diegetic when they begin to talk on the phone.
Despite the video being quite contemporary, music videos have still changed hugely since then. In terms of the camera work, this consists mostly one shots which, although cut to the beat, goes at a slower pace to what would have been these days. Another thing changed is the mise en scene and the clothing. The props in the scene have clearly been updated as technology had updated with time. In terms of the clothing. The girls are wearing a lot less revealing clothes in comparison to music videos now days which aim to sexualise the characters in order to sell the music.
They have made a lot of progress from earlier on. There are some transitions such as wipes and fades which help create excitement in the video. Also, about half way through the video, there features a lot of canted angles which haven't been done a lot. Another thing they have played around with in the beginning of the video is depth of field. One of the girls are positioned in front of the couch but behind the fish bowl and we can see clearly the change from the three different places in the room. This makes it more realistic for the views.
This music video is important because this is one of the earliest music videos as music videos began around the 1930s. It was shown in theatre in 1932. This music video was from a American two-reel short film, St. Louis Blues, which starred Bessie Smith as it is based on her song.
How is it recognizable as a music video?
Even though it's a short film, you can see a live performance of a band which make the music video into a performance-based music video, likely in a restaurant or a bar as you can see waiters walking around and the bartender serving alcoholic beverages at the bar etc. You can see the artist lip-syncing to the lyrics, you could also see the audience lip-syncing as well. No dialogue. As this is one of the earliest music video, it is one of the first music video to do lip-syncing. They used camera shots such as, long shot and medium close up.
What technological or cultural change happened during this time?
At the time, this music video only could be seen in theatre/cinema back in 1932. We are now able to access almost any music almost anywhere now (2016), that shows how much technology has changed. This music video is very different to modern day music videos because it is in black and white, you can tell it is old>
What was innovative/ Important
this was a ground breaking music video which was released in the year 1994, they were faking the opening sequence of a TV show which was popular at the time called sabotage which is actually related to the title of the song, Also we do not see the artist throughout the whole video either lip syncing or performing to the song. What was innovative about this music video was that it was the first of its kind to have this sort of inter textuallity where the music video is actually paying homage to the actually TV show.
How was it recognized as a music video.
It can be seen as a music video because it conveys the conventions of a music video such as using inter textuallity as it makes reference to a TV show and also there is a a bit of hyper reality going on as usually a cops day life wont really be like what was in the music video and to some extent the music video cut to the beat of the song.
What Technological/ cultural Change happened in this time.
Music videos at this time started to use more artist form of making their videos bending more towards the use of abstract art in their videos while others used things such as Tv shiows and movies that were already famous in other to appeal not only to their target audience but also to the movies target audience.
This music video was released in 1994 close to the mid 90's. What was innovative about the music video is that it is the first music video that was shot in one take you could tell that it was shot in one take because he ran out of breath in some scenes.
This is recognizable as a music video because it has hyper reality to create a fake representation to give the audience the impression that he can travel through time. Intertextuality was included in the music video since you can see the lip-syncing artist through the television.
The technological change in the 1990's is when music videos were becoming more and more expensive and this is when rock, and the use of abstract art and intertextuality in order to cater to the audience. Multi-channels
Music videos were first invented in the early years 1930’s. Visuals were not a new thing for people as there were many films realized by this time. A music video is a short film or a video that can sometimes have a narrative, a music video is used to go with the song. One of the very first music videos that were invented featured singer Bessie Smith in a two- reel short film. This mainly a performance with the artist and a live band. Which has then been used in the post modern era(1980's till now). Another music video that involves a performance is Nat King Cole Frim Fram sauce. This also involes sexuliation of women due to the fact in the video it focuses on the ladies legs. Compared to today this is a mild version of what we see in music videos.
This is reflected into the music videos that were made in the 1990's to the 2000's. For instance in this video of Britney Spears in her biggest hit 'Baby hit me one more time' it is a young girl wearing clothes that would be deemed as being overly sexualized at the time would make this music video very controversial due to the fact that you would not see young girls dressed in provocative clothing in the hallways dancing. This also gives us a sense of Hyper- reality as this is something that typically happens in a school.
The boy is mind is a composition between Brandy and Monica that was release in 1998. I't an innovative by its unique use of mise en scene. It features two different girls fighting over a guy and uses a wall in the middle of the scene to divide them. This symbolises their two houses and helps the person watching to see the two different lives of these girls that share the same man. It also helps to create realism by showing things in real time. This, therefore, make the video more reliable to us at home. This is furthered by the fact that the girls are having a conversation with each other and at one point it even shows them having a telephone conversation that coheres with the lyrics.
It is considered a typical music video because although it features a story, this story only progresses slightly and is more leaned towards the performance of the girls who are singing in their houses. They also use other conventions of music videos. For example, the two singers are lip syncing which is commonly used. However, to make a change the lyrics at some point turn into diegetic when they begin to talk on the phone.
Despite the video being quite contemporary, music videos have still changed hugely since then. In terms of the camera work, this consists mostly one shots which, although cut to the beat, goes at a slower pace to what would have been these days. Another thing changed is the mise en scene and the clothing. The props in the scene have clearly been updated as technology had updated with time. In terms of the clothing. The girls are wearing a lot less revealing clothes in comparison to music videos now days which aim to sexualise the characters in order to sell the music.
They have made a lot of progress from earlier on. There are some transitions such as wipes and fades which help create excitement in the video. Also, about half way through the video, there features a lot of canted angles which haven't been done a lot. Another thing they have played around with in the beginning of the video is depth of field. One of the girls are positioned in front of the couch but behind the fish bowl and we can see clearly the change from the three different places in the room. This makes it more realistic for the views.
DEMI LAVATO - MAJOR ARTIST
IMAGE
In the music video above we can see that Demi lavato's image has changed from been a very funny person on a desiney show she used to act as to showcase her new character even thought there are a lot of hyper reality going on, her new character which consist of her been a whole lot of confident, we can see this in the video when she has been asked to sign some documents she does sign them but the way she throw the paper shows that she doesn't care she's bold enough to take whats coming especially when she was been printed on with the hot metal. Also we can see that she has also picked up some sort of dangerous confident, she does outrages thing in the music video like she jumps out of the back of the van onto the front of the other characters car in the music video, she has also potrayed as a powerful character, we can see this when she goes to fight the man in the end with all his guards she was able to defeat all the men there which also shows female power which is one of the things in this modern era that women are really fighting for.
BUDGET AND PRODUCTION VALUE
This music video was highly budgeted, we can see this from the locations used they would have probably got to rent a studio which will cost money and all the efeects of explosion going on and also the props and talent will cost money as they were loads of actors in the music video. Also due to the quality of the video its suitable to say that the camera used was rather a very expensive camera especially to get the fight scenes that cant be done it a £500 worth camera, there were so many equipment they would have to pay for because they literally were making an action short film.
One other thing that would have caused the video to be very costly is the editing of the video. Editing suites would have had to be booked, and also the video consists of a lot of high quality editing and animation. The Budget will probably would have been around $5,000,000.
SYNERGRY/ PRODUCT PLACEMENT
In the music video above there are no synergry connections but there are products placement, for example the opening scence we can see the black car that most of the characters were beenn advertised even though it was for about 10 senconds.
AUDIENCE
The audience been appealed to here is a very wide range of audience, one Demi lavato used to be on a tv show call sony with a chance and over the years her audience have grown and she is trying to aim them at them and a t a wide range of other audiences that actually like action movies not only just her own audience but she is trying to expand her audience to reach a higher and new audience.
STRATEGY USED TO GET ATTENTION
She has gone out to make her music video look like an action film which is what most people are into these days and she has used that to get attention because action movie lovers pr movie lovers in general will like her music video there by recomending it to other people making the video get more attetion and reaching a new and bigger audience
MONITISATION OUTLETS
This music video has been moniteised on youtube, which is gettind adverts on their music video before the video plays or after and also for every 1000 views they get on their video, they get paid $2 and the music video is currently at 163,442,731 which equals to $326845.462 and the artist gets 10% of that.
Image
Stormzy speaks to himself as somebody who is consistent with himself and speaks to where they are from and the issues inside their range. This is for the most part what you find in a type tradition for grime. As a non mainstream craftsman Stormzy is viewed as a craftsman who is perceived as rapping British grime. This is not quite the same as significant craftsman, for example, Rhianna, who can be acquainted with a wide range of music sorts instead of her own which is move lobby and bashment. In this music video Stormzy can be viewed as somebody who is wearing their own apparel instead of outfits that interest or identify with the music video. Instead of most music recordings with significant craftsmen, this music video does not use as much hyper reality as it was whether it was on a noteworthy music video. This might be a direct result of the financial plan.
BUDGET AND PRODUCTION VALUE
The financial plan for this music video would most likely be founded on the normal of around 25K or less. This is a result of the area that it is subject to. E.g. on the Major contextual investigation that I did on Rhianna, her financial plan would be higher in light of the fact that she utilized enhancements in her music video with channels and many lighting strategies. This is diverse contrasted with the Stormzy video since it would simply be shot in a neighborhood London and didn't enlist much as there is no move down artists for choreography embellishments aside from the altering systems that would be utilized as a part of the after generation stages.
SYNERGRY/ PRODUCT PLACEMENT
The item position that Stormzy for the most part does to advance his melodies is through iTunes and music channels on TV, for example, AKA or MTV. However the vast majority of the tunes he makes are freestyles and a large portion of those freestyles are appeared and exhibited on YouTube first before the are advanced on live TV.
AUDIENCE
The group of onlookers that the music craftsman is speaking to is individuals who are truly into grime music and that are in that specific range e.g south east London. The motivation behind why the UK British adolescents are pulled in to this is on the grounds that they have comparable interests as the craftsman himself Stormzy as grime is additionally about speaking to where you are from.
STRATEGY USED TO GET ATTENTION
The methodology used to advance and get consideration for this music video was the way that it included the craftsman that was performing in his own music video. He likewise utilized lip adjusting. In this music video we could state that Stormzy utilizes his star picture to advance himself and offer himself as a craftsman. For instance, in the music video in the first place Stormzy is seen sitting in a position of royalty. He could allude to his gathering of people that he is the lord of UK rap/grime.
Monetisation outlets:
The music video would have be monetised by means of YouTube as opposed to item position since Stormzy is a free craftsman with an outside the box record name.. Stormzy is an outside the box craftsman since he is marked to "Free" record name which is a non mainstream record name. The music video above has more than 5,345,090 perspectives and get paid each view which implies 10% for the record name. from working it out the evaluated cost for this by means of perspectives on YouTube is 10,690,18 which is around £100000.
Image
Stormzy speaks to himself as somebody who is consistent with himself and speaks to where they are from and the issues inside their range. This is for the most part what you find in a type tradition for grime. As a non mainstream craftsman Stormzy is viewed as a craftsman who is perceived as rapping British grime. This is not quite the same as significant craftsman, for example, Rhianna, who can be acquainted with a wide range of music sorts instead of her own which is move lobby and bashment. In this music video Stormzy can be viewed as somebody who is wearing their own apparel instead of outfits that interest or identify with the music video. Instead of most music recordings with significant craftsmen, this music video does not use as much hyper reality as it was whether it was on a noteworthy music video. This might be a direct result of the financial plan.
BUDGET AND PRODUCTION VALUE
The financial plan for this music video would most likely be founded on the normal of around 25K or less. This is a result of the area that it is subject to. E.g. on the Major contextual investigation that I did on Rhianna, her financial plan would be higher in light of the fact that she utilized enhancements in her music video with channels and many lighting strategies. This is diverse contrasted with the Stormzy video since it would simply be shot in a neighborhood London and didn't enlist much as there is no move down artists for choreography embellishments aside from the altering systems that would be utilized as a part of the after generation stages.
SYNERGRY/ PRODUCT PLACEMENT
The item position that Stormzy for the most part does to advance his melodies is through iTunes and music channels on TV, for example, AKA or MTV. However the vast majority of the tunes he makes are freestyles and a large portion of those freestyles are appeared and exhibited on YouTube first before the are advanced on live TV.
AUDIENCE
The group of onlookers that the music craftsman is speaking to is individuals who are truly into grime music and that are in that specific range e.g south east London. The motivation behind why the UK British adolescents are pulled in to this is on the grounds that they have comparable interests as the craftsman himself Stormzy as grime is additionally about speaking to where you are from.
STRATEGY USED TO GET ATTENTION
The methodology used to advance and get consideration for this music video was the way that it included the craftsman that was performing in his own music video. He likewise utilized lip adjusting. In this music video we could state that Stormzy utilizes his star picture to advance himself and offer himself as a craftsman. For instance, in the music video in the first place Stormzy is seen sitting in a position of royalty. He could allude to his gathering of people that he is the lord of UK rap/grime.
Monetisation outlets:
The music video would have be monetised by means of YouTube as opposed to item position since Stormzy is a free craftsman with an outside the box record name.. Stormzy is an outside the box craftsman since he is marked to "Free" record name which is a non mainstream record name. The music video above has more than 5,345,090 perspectives and get paid each view which implies 10% for the record name. from working it out the evaluated cost for this by means of perspectives on YouTube is 10,690,18 which is around £100000.
Sunday, 18 September 2016
Major and Indie Artist.
Rihanna is not only a music icon but she is also widely know in the fashion industry and represents a lot to many. She gains alot of attention from other celebrities not only becasue shes a great singer but for her looks and the way she has branded her self with repest. She can also be considered a business personal as she doesnt only make money from her music but from other partnerships and endorsment with big and widely know brand names such as river island and puma. She always has to change her image from time to time so that she is up to or ahead of the fashion because she is a trendsetter. However, some celebrities create a fake representation of who we want to identify them by. In this case, Rihanna decided to use her middle name as her stage name. She does not hide the fact that her real name is Robyn Rihanna Fenty because she designed Puma slippers called 'Fenty', which is her last name. The image of Rihanna is what we buy into, because it emphasises her as an artist and also a person, we love her because shes one of the real artist out there that people feel that they can really relate to as her music as well tells stories either is be love or sorrowful story.
Bon Iver's Justin Vernon broke up with the band, and started to write songs from his father's cabin in Wisconsin. His image did not change for his viewers or fans as he kept it simple. He uploaded his songs onto MySpace and printed over 500 CD copies for family, friends, etc. Vernon says that the internet played a significant role in his fame and finding a record label because he had an online fanbase where he uploaded songs. He had a 'modest beginning' as he started his solo career broken and emotional.
Bon Iver's Justin Vernon broke up with the band, and started to write songs from his father's cabin in Wisconsin. His image did not change for his viewers or fans as he kept it simple. He uploaded his songs onto MySpace and printed over 500 CD copies for family, friends, etc. Vernon says that the internet played a significant role in his fame and finding a record label because he had an online fanbase where he uploaded songs. He had a 'modest beginning' as he started his solo career broken and emotional.
Monday, 12 September 2016
Friday, 27 May 2016
Friday, 20 May 2016
shot list
|
Shot Number
|
Angle shot type
|
Movement
|
Notes
|
|
1
|
Close up
|
Close up of the doll
|
The camera A is canted angle
|
|
2
|
Close up
|
Close up of the characters eye
|
Cross dissolve with the next movement
|
|
3
|
Close up
|
Close up of the dolls eye
|
The doll’s eye is a button and it cross
dissolves with the human eye
|
|
4
|
Mid shot
|
Mid shot of the voodoo doll being held
|
Cross dissolve from the first close up
shot
|
|
5
|
Mid shot
|
Mid shot of a necklace with a star
|
The camera is panning which makes the
chain move side to side
|
|
6
|
Mid shot
|
Mid shot of the bible
|
mid shot of the bible burning in flames
to show something is evil and against religion
|
|
7
|
Long shot
|
Long shot of characters around the fire
to throw the voodoo doll into the fire
|
The camera movement that is being used is
panning to show the fire rotating
|
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