Major and Indie Artist.

Rihanna is not only a music icon but she is also widely know in the fashion industry and represents a lot to many. She gains alot of attention from other celebrities not only becasue shes a great singer but for her looks and the way she has branded her self with repest. She can also be considered a business personal as she doesnt only make money from her music but from other partnerships and endorsment with big and widely know brand names such as river island and puma. She always has to change her image from time to time so that she is up to or ahead of the fashion because she is a trendsetter. However, some celebrities create a fake representation of who we want to identify them by. In this case, Rihanna decided to use her middle name as her stage name. She does not hide the fact that her real name is Robyn Rihanna Fenty because she designed Puma slippers called 'Fenty', which is her last name. The image of Rihanna is what we buy into, because it emphasises her as an artist and also a person, we love her because shes one of the real artist out there that people feel that they can really relate to as her music as well tells stories either is be love or sorrowful story.


Bon Iver's Justin Vernon broke up with the band, and started to write songs from his father's cabin in Wisconsin. His image did not change for his viewers or fans as he kept it simple. He uploaded his songs onto MySpace and printed over 500 CD copies for family, friends, etc. Vernon says that the internet played a significant role in his fame and finding a record label because he had an online fanbase where he uploaded songs. He had a 'modest beginning' as he started his solo career broken and emotional.