3b

Chroma Key is a type of effect where by green screen is used to add special effects or put people in diffrent locations. An advangtage of chroma key is that it is cheaper that other special effects that are present in music videos or films. Chroma key is mainly used to increase the sense of hyper-reality as everything created through the use of chroma key are not real but most times it is used in a way that gets a certain reaction out of viewers and gives the music video a certain mood, also this effect can be used to visuals a track.

The advantages of using chromakey when it works out well is that it can be used to create a desired fell and show the relationship between lyrics and visuals strongly and can also send out direct meaning of the song while entertain the views at the same time and example of where chromakey has worked out was in kate perrys ET; in this music video the theme or the message of the music video can be grabbed that the song is about some thing extratresstial and we can see a lot of relationship between lyrics and visuals nearly throughout the whole track most of them are literally. While getting these messages the viewers still enjoy the music video as well.

V
Not in all cases that Chromakey works perfectly well like it did in the music video above, sometomes chroma key when used wrongly can make a music video look extremely bad and very unacctractive but these badly made music videos have a tendancy to go viral. As musch as it makes the musci video go viral it shows that the artist or the director has no originality or creativity as they depend massively on just green screen and makes the music video look so unreal and fake. An example is the kanye west - Bond 2




The use of chroma key was going so well until 0:37 where we see the artist lip syncing behind what happens to be clouds its not very noticeable but there is no way they would have been able to film him like that without using chroma key which made it look fake, Then it all fell apart in 0:40 where we see the artist again on a motorbike through moving images which looks 100% fake and these goes on throughout the song. Even though there was bad use of chroma key in this music video it wasn't using it for the purpose of making the video look appealing rather it was going for the purpose of intertextuality linking to the images of the grand canyon and the wild west which symbolizes freedom and the American heritage, therefore in this music video the use of chroma key was for the viewers to focus on the artist rather that the story or whatever was going on screen drawing their attention to key things show on screen that provokes the thought of the viewers to connote a meaning from what they were seeing but even though it succeeded in doing so the music video still looked bad they could have used chroma key better to still get the same sort of effect that they were after.

The use of chroma key overtime has improved a great deal which is more because technolohy has improved a lot compared to what it was back then and we can see these in the 1993 Micheal Jackson where he had eddie murpyh in; this was the first time green screen was used and the reason it was used in that music video was to show the relationship between Micael and Eddie.
Comparing that to what we have now like the Et video the use of chroma key has advanced and has given directors the power to unlimit their creativity and make astonishing music videos that have a meaning and shows the relationship between lyrics and visual while giving the music video a particular feel making the music video more appealing and intresting to viewers.


Another terrible case of awful chroma key is David Hasselhoff - Hooked on a Feeling. This when David utilize the chroma key for various area which was not reasonable for . in the music video we see David Hack before green screen lip matching up and diverse area showed up behind him. By this it annihilates the imaginative of it as he was not mix in with the foundation and getting a 3D square with that has natured in side of it (0:52-1:06) and later flies noticeable all around (1:07-1:11)which takes away the hyperality of it. Another things that wasn't right was almost every verse he said would show up on the screen which made it unsurprising. in this video it represents that he has extraordinary forces and he can wherever in the meantime.

Like Kanye west-bound 2 and David Hasselhoff - Hooked on a Feeling they were seriously utilized of chroma key yet however whether it use for the wrong it can prompt to a music video to viral as David Hasselhoff - Hooked on a Feeling had 12,438,341 perspectives though Kanye West Bound 2 had 59,970,937 perspectives which obviously states terrible chroma key prompt to a video turning into a web sensation.