6b

Task 6b) Write a series of reports – each of your will take a section each to deliver (See Group Member)


Explain what you have tried to accomplish through the suite of idents (Tim)

Through these idents we tried to portray them as being lively and real, by incorporating the theme into the idents. The theme was ‘’ they may have life’’.  We can see in this ident that we tried to bring the dolls to live, by making them do things that the students do at the college. The fact that we have dolls of different skin colours shows the audience that this College is very diverse in terms of ethnicity and background. In my opinion, we did a good job in terms of having a few dolls, but we could have used with a lot more darker skin dolls just to get the point of diversity across a little bit more.  For the fashion show, we wanted to show the different kinds of people that attend the college with their different styles and personality, I feel like we could have incorporated more movements just to show off the bodies of the dolls from all angles.  With the Oscars ident we wanted to show that everyone was a winner, but unfortunately we didn't have enough time to add other dolls to make it look convincing, we could have improved on this by spending our time more wisely and moving quicker with these idents but then again we did stop motion and we are using dolls to takes up a lot more time than we anticipated. In the talent show ident we wanted the audience to know that the college is gifted with students with different talents, no matter what talent they have they can always make good use of it at the college. However, we only showed signing and dancing I feel like we could have incorporated maybe 2 more dolls with talents. In general, i am happy with the idents they could have been a little bit better if we prioritized our time more.

How have you worked to try to achieve what you set out to do - explain decisions made with detailed examples from own work (DEJ)

iii. How have you worked to try to achieve what you set out to do -
 explain sections made with detailed examples from own work 

1. One example of how we tried to achieve our intended purpose was the idea of using the dolls to fit into the colour scheme of the ident according to the brief.


The reason why I felt as a group this was successful is because we used the colour purple in all our idents imaginatively. For example using the purple backdrop for the art show was successful as it shows up well on camera as we were shooting the sequence. This was also successful as we worked to the brief which means making them happy as well as our audience.
this is an example of a costume that is used from our initial idea. it is also appropriate as it matches the colour theme of purple.

To add to this, the reason why the use of the dolls fitting into the theme was important is because it was about making it look appropriate to our audience and the colours and the colours of the college. Using different colours may have risked loosing the meaning to the theme of our idents.



2. However, as a group we had a problem with shooting one our idents which was the football idea in which the dolls were meant to be playing football in purple CTK kits. However, we had to change the idea which made it a limitation to us as time was lost. Instead we had to replace it with the first initial idea of the art show.


The reason we had to create this ident instead of the football ident was because we were unable to find small kits for dolls and struggled with this. We also did not have enough professional resources to create kits for them which is why we had to interpret it differently.
Example:




3. The most important thing of what we tried to achieve as a group was using 'stop motion' itself as a way of making our idents.


The reason why we did this is because we used dolls in which we wanted to make it look like they were coming to life by using images and putting them together as a video to make them move. This also liked to our theme ' may they have life' in which the dolls should have life and express themselves and being diverse which is the idea we were going for.



4. Another important factor of how we worked to achieve what we set out to do was the actual use of dolls instead of using real people for our idents.

The reason why we did this is because Michael our director throughout it would be creative and the best idea to use toward our ident theme. This is important because the client also had to approve of it and had to be carried out successfully.

5. Lastly what we worked well in what we set out to do was using the costumes from the or production designs to link to the actual ident.

In some of the idents, the costumes were used from the designs but other were added in to make it look more creative. For example, the purple dress for the ident was intentional and worked well as it was in the design for our brief and fit in with the colour scheme. In addition, another thing that we used successfully was the trophy which was used for the Oscar media show which was purple. This was not intentional as we could have used a golden trophy however it made the ident look more appealing.

Evaluate how you conducted your roles (Individual)

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I was the animator/editor/director of my group, the positives about how I conducted my roles are;

I was involved and oversaw every single animation I didn't just go with what we have I made sure we did it until we got it right and when it came to editing I was quick to edit all the idents. I was also overseeing the set making and the overall general idea I made sure the sets were made to professional standards and very artist by the contributions of my group members. I was present for almost all the idents shoot/animation the day I wasn't present I made sure everyone understood what was meant to be done. 

STRENGTHS.

I joined Dej and Denisha to make the fashion set, while Denisha bought the magnets, us building the set helped us a lot as it made our job a lot easier as we didn't have to constantly building sets we just had to add more to the set to make it appropriate for a different ident. We decided to split the work into two, I and Tim did most of the animation while Dej and Denisha worked on the set making.  After we finished filming I was given all the footage and I edited all the footage, it was tiring for me as it was only me that was editing all the footage.

Our work was made very easy as well as we didn't have to wait a long time to buy the dolls because Dej had dolls already and they were suitable for the ident. We were lucky to be able to use resources from the art room to build our set which actually cost us more time. As we were shooting the first ident we found out that it was too much work for one person to do, so we decided to do it all together however due to time constraints we had to split up the work as Dej and Denisha were making the set and Me and Tim were working on the idents e.g filming.

Negatives: I wasn't present for one of the shoots/animation but however my group worked effectively without me being there.  When had to come in during the half term I couldn’t make it the rest of the group cracked on with the filming and when I got back I made up for my time lost as I edited all the footage. We ordered our magnets late so we had to pause our production until the magnets came and we then continued our filming.

During filming we got locked out of the green room and weren’t able to shoot for sometime because the teacher didn’t like the way the room looked and what we should have done better was arrange it more which we offered to do but he refused and close down the room, we had to come in some other time during the half term to finish filming.

Evaluate the success of the process or responding to the brief and the effectiveness of your group organisation - informed by the feedback of others (Micheal)

Our Ident was very successful in the way it appeared as 100% of the feedback we got to stated that it was very much recognisable as an ident and we met the brief as it stated in the brief that we have to make an ident and also it means that we got our timing right and every other property that actually made our ident recognisable as one. Our group was very effective as we were able to create the project to be able to be recognised it as an ident within the amount of time that we were had given that stop motion can eat up a lot of time and can be very frustrating we kept our cool and got the job done.

However, our ident wasn't very much successful in getting the theme across only 15% of the audience were able to get what the theme of the ident was. We, however, feel that if the views took more look towards the ident and became familiar with it,  they would be able to get the theme of the ident. Or we could have portrayed the theme in a different way. However, as a team, I feel we worked well to ensure the theme was passed across to the audience.

 According to the feedback that we got, we did a good job on the brand identity as a high majority of the viewers were able to get the brand identity however it was a bit conflicted with certain brand identities as well, as a team we would have done more to make the identity clearer.

From the feedback that we got our ident showed that our ident didn't pass the idea of it been seasonal as only 7.89% of the audience could see that it was and 92.37% of the others couldn't. We didn't have enough time to make it seasonal but however, we tried to incorporate seasonal concepts such as the activities going on are been done during different seasons in the school year.

From the feedback that we collected we could see that our ident appealed to 92.31% of our target audience which is a very high majority and therefore we have also met the brief as it was written that we had to make content that was appealing to the target audience and we have done just that. Working together as a group it was easy for us to making something appealing to the target audience as we fall into that sort of category as well.

COMPARISM.

POSITIVES

TIME:  we can see the ident above we can see that it's recognisable as an ident because it has a logo and it meets the time requirements, the time requirement the idents above is usually between 20 - 30 seconds and our idents matched that time as non of our idents are more than 30 seconds and non is less than 20 seconds.

MUSIC: In the ident above we can hear the music playing and it ties in very well with the ident on the screen and it seems appropriate for where it has been used. For our Ident below we did very well with the music as it ties in perfectly well the idea of the talent show that we are trying to convey and also the music is appropriate for the Tv channel we are trying to brand as the one above ties into the brand identity of the channel.

RECOGNISABLE AS AN IDENT: Our Ident is highly recognisable as an ident as we have discussed above our ident ties into the normal conventions of an ident such as the time which is usually 20 to 30 seconds and also the music, it also recognisable as a ident as it brands the channel and also we have used broadcast save colours so that we don't have black spots on our ident.

COLOURS: In the Ident above we can see that the channel has a specific colour scheme which they had to stick to  in their idents which would have tied in with the organisation. Our ident had this as we stuck to the colour purple which is the colour of the organisation that we are trying to brand and therefore the ident and the tv channel can tie back to the parent organisation and also we have met the requirements set by the client.

COSTUMES: In the ident above we can see that they have used certain costumes even though most of them are Computer Generated Images which make the ident look a lot more convincing. In our ident we haven't used Computer Generated Images because we had to build our own set and buy our own costumes which when used made our idents look a lot more convincing and more recognisable as an ident.






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NEGATIVES



Jumps/ not smooth: In the ident above we can see that it is very smooth and we do not see any jump cuts and it has been made to professional standards and it looks appealing and very good, however in our ident below the camera jumps and we see camera movements which make the ident look not very professional and not as clear and as smooth as the one above which has been made to professional standard.

CAMERA ANGLE MOVES: In the ident above we do see camera movements but the angles are smooth but in our ident the camera angles do move which make the ident very shaky and makes it look unprofessional.

DIVERSITY PROBLEMS: In the ident above we do not have any problem with divesity as the logo is indifferent colours and in that way we can say that its very diverse however our ident below isn't very diverse as it has only one character in it that represents only one ethnic group however in all our idents we had more that one character which represents two or more ethnic groups.

PROBLEMES WITH THE SET: In the ident above we see that there are no problems with the set as it has been done properly  as it looks very convincing and well made or done, they probably must have used CGI which has been made very well. In our ident we can see most part of the idents breaking apart which makes our ident look less professional. This happened because we didn't have much time and most of the things we did in that ident was last minute.

SOUND: The sound used in the ident above is very appealing to the ident as it matches the visual and its also appropriate for its target audience as well.
However our ident below in some way meets the requirement as the sound matches the visual but the sound doesn't fit very well with the target audience it might seem boring to them.

Explain the changes made to the ident resulting from various legal and ethical and financial constraints and unforeseen challenges. (Deniesha)

v) Deniesha


In our ident their where may constraints that we had to fact. The first constraint that we had faced was that there was not enough dolls with different ethnic backgrounds for instance we did to have any aisian or muslim dolls. This is really bad due to the fact that this could receive some backlash as not being diverse. Diversity is needed due to the fact that in our college we have many different cultures and this will not be presented as well in our idents as we had hoped that it would be, this means that people may be angry that we were not diverse which is an ethical issue.


Another thing that wasn't foreseen was the fact that the dolls where unable to stand up and we had even ordered magnets so that they would be able to move, there was a big impact on the making of the idents as we had to find other ways in which we could make sure they stand up without us holding them so we had to use wooden stand that were kept out of shoots so that we could move the dolls around.


Another change that we had to make was our ident idea, we had changed our football ident for our art ident the reason being is that we thought that it would be near to impossible to create this as the dolls will be doing a lot of moving and as we had to use a wooden stand then this would been seen which would make it unrealistic which would mean that this is unprofessional so instead we decided to change it to the art show due to the fact that we were able to move the doll around without the wooden stand being shown.


The green room was also an issue due to the fact that other students will also want to use the green room which means that we would have to share the room with other students and this meant that some of the lighting would go to them which then meant that it would be difficult so therefore we would have to work our way around it.