GOODWIN

GENRE
Music videos are made to fit the genre of different types of music for example pop is very colorful and therefore the music video will have to be colorful and contain other genre characteristic of pop music; every genre of music has its own conventions and those conventions are seen and incorporated into the music video and the theme of the music video is built around the convention even the music it self is made with certain instruments due to the convention for example rock music we usually hear a particular bass guitar  are always  present. below is an exmaple of a a pop music/ hipop and we can see the genre conventions potrayed in what the charatcetrs are weraing and even the locations that have been chosen and even the theme of the song which is love is built around the genere convention of pop; you can't find a rock sing saying that love is sweet like the music video below is implying.




RELATION SHIP BETWEEN MUSIC AND VISUALS


In the music video above we can see as we lsiten to the music that the music adn the visuals relate; for example the song starts on a very calm random beat and so those the music video as well, but as the tempo and intestity of the song increases so does the tempo and intensity of the music video increase as well, we can also hear the noise made by certain object in the music video for example the sound of the handcuffs are in the track and aslo the base track or base beat is in sync with the punches and the song as well cuts to the beat of the track as well. This music video has been done in a way that the the song is a soundtrack to the music video it self and its alos reaching out to a lot of diffrent people form action movie lovers and to her own huge fan base and also the stars that starred in the video as well. Thereby the music it self has been used here to tell a story as the story is determined by the high and low beats of the song which shows the relationship between the music and the visulas. also the music video is amplifying the fact that men see women as objects that they can use as the man (the villan ) use the two women for his own enetertainment and there is intertextuality going on as the man is watching a show down between them two and laughing about it alos i think it draws the attention that men also see women as a sexual object just slimply the way the starts are dressed wear very tight clothes which shows off certain aspects of their body. Also in the music video we see come type of perfromace as the main character who happens to be the artist is lip syncing to the sing as she acts there by turning her into an action film movie star and not just an artist and also the stars in the music video are famous action film stars she has done this in order to draw more fan base to her self as the main aim of a music video is to advertise the artist and the song that they produce as usual there are a lot of close up of the artist which is recommended by major record labels as they are trying to sell or showoff their product which in this case is the artist.

RELATIONSHIP BETWEEN MUSIC AND VISULAS

When we listen to music there is a way the music makes us feel; there is a theme behind it and what most music video directors do is that they would match the mood of the music with certain visulas for example in the music video below when we listen to it there is that love theme going on of someone trying to get a particular girl by showing off to her and in the music video below the director has done just that and shown the artist showing off to a girl and alos they have worked with lyrics and visulas because when the artist begins to sing about falling we can see the main charatcer which is the artist actually falling. Therefore music videos can use either music and visulas or lyrics and visulas and sometimes both of them are been used in the music video.

USE OF CLOSE UPS

The record labels especially major record labels always ask or require close up of the artist because they are trying draw importance to the artist as he or she is the product that they are selling. for example in the music video below almost throough out the time we see a lot of close up of the artist as he lip sings and draws our attention and that oh it is chris brown.






Intertextuality is the way in which one media text is referenced in another.
An example of this is Lady gagas ‘paparazzi’ video features newspaper headlines and articles throughout making this a form of intertextuality in her video.This video features the artist being taken to an ‘Alice in wonderland’ style setting with Robbie William's dressed up as the rabbit from the film. This creates intertextuality between the film and his music video.
Also at the end of the video there is a shot of the artist in the Metro-Goldwyn –Mayer trademark lion replaced with the rabbit character.Katy Perry’s ‘last Friday night’ video includes intertextual references with there being credits in the start and end of the video and out takes. Creating a film like effect.•The characters are all wearing clothes that were typically worn in the 80’s.





In most music videos that we watch espeically hip hop music videos which contain a high percentage of hyper reality and it also potrays women like a sexual object based on their dressing, its either they are wearing extensivly tight clothing that shows certain features about them or they are wearing bikins or they are perfroming some sort of sexual act on the artist, pop sometimes uses this as well an example is the music video below.


INTERTEXTUALITY





In the music video above we notice that the theme of intertextuallity is been driven as the song is widely know as a theme song for the famous james bond film. and in the music video we can see various links to the actually movie it self, the reason why music videos like these are made is for the music to be able to tap into the wide famous range of the film it self there by increasing the fan base of the artist and so therefore we can say its a way of gaining new fans, selling the artist and most important the song it self as well. The problem with this is that when eventually love for the film dies out the love for the music might die out as well.



HYPER REALITY


Music videos are very hyper real as they are trying to build and sell shows or paints them as some sort of super hero just like the music video below.
a false image to the public, they sell to them some fake over the top reality this is very common with hip hop videos where we have the artist wearing branded stuff driving expensive cars and spraying money and a house full of women. Or it could be that the artitis can be calm in antural diaster and be able to sing to a girl that is nowhere to be found or images that

Task 2b

STYLES
IN CONCERT  AND AS LIVE FOOTAGE

Most music videos have or use clips of the artist or the band performing for example in the screen grab below we can see the band performing the song this shot becomes the dominant shot. These has been done in this in order to actually advertise the artist so therefore in concert or live footage music videos usually sell or advertise the artist so that the fans can buy their concert tickets to come and see them because that is the only way that they make money as this generation doesn't pay for music anymore or buy albums rather they torrent music and download them illegally and therefore the only way these artist can make money is through their concerts and world tours. Performance videos were where music videos were derived from. Perfromance music videos often contain shots of the artist perfoming, either to a big crowd or in a room like the screen grab below, other times it can be the artist in real life situations for example; them walking on the street while lip syncing to their song. Often includes lots of close ups pf the artist which is required by major record labels because the artist is the product that they are trying to sell or advertise to the public or the fans. Most times in a perfomance music video there can be a particular visual style that goes with the artist; it could be the way the artist is dressed, the actions they are carrying out and the type of images that are displayed on the scree, most times the artist can appear to perfom in an unusual place for example on a field or on a roof top.

Most music videos ten to mix up perfomace with narrative or conceptual; for example in the music video above is a narrative mixed with performance there is a story there that the viwers have to follow and at the same time the story is broken at certain intervals to bring or show us short clips of the artist presenting making it look like we are watching an actual film and the part of the artist prsenting are just adverts before going back to the film again. Most perfomance videos ten to be viral but the one above hasnt really beeen viral a perfect example of a viral performance music video is "dont you worry child" by sweedish house mafia. Every inch of this music video is performance based starting from the begging of it till the end the music video is basically based on them perfoming througout the whole song using live concert video aand also it shows that they have a big fan baseas we can see in the music video that a very large crowd came to their concert there by advertising them as well.

INTERPRETIVE (MUSIC AND VISUALS)



In the music video above we can see as we lsiten to the music that the music adn the visuals relate; for example the song starts on a very calm random beat and so those the music video as well, but as the tempo and intestity of the song increases so does the tempo and intensity of the music video increase as well, we can also hear the noise made by certain object in the music video for example the sound of the handcuffs are in the track and aslo the base track or base beat is in sync with the punches and the song as well cuts to the beat of the track as well. This music video has been done in a way that the the song is a soundtrack to the music video it self and its alos reaching out to a lot of diffrent people form action movie lovers and to her own huge fan base and also the stars that starred in the video as well. Thereby the music it self has been used here to tell a story as the story is determined by the high and low beats of the song which shows the relationship between the music and the visulas. also the music video is amplifying the fact that men see women as objects that they can use as the man (the villan ) use the two women for his own enetertainment and there is intertextuality going on as the man is watching a show down between them two and laughing about it alos i think it draws the attention that men also see women as a sexual object just slimply the way the starts are dressed wear very tight clothes which shows off certain aspects of their body. Also in the music video we see come type of perfromace as the main character who happens to be the artist is lip syncing to the sing as she acts there by turning her into an action film movie star and not just an artist and also the stars in the music video are famous action film stars she has done this in order to draw more fan base to her self as the main aim of a music video is to advertise the artist and the song that they produce as usual there are a lot of close up of the artist which is recommended by major record labels as they are trying to sell or showoff their product which in this case is the artist.

IMPRESSIONIST (CONCEPTUAL)




Conceptual music videos are based upon a single idea or a theme, for example the music video above has been made in the form of an animated video game which actually intrigies a specific target auidence but it also emphasises the technological advancements and paractices that mordern music videos are now accustomed to. Also we can see some sort of performance in this music video as well where we see the artist lip synicing to the song and also the music video is hyper real because of the way it has been made it is trying to refer to live as a video game and no one can surf on a shark. also there is voyerousim peresemt in the music video as women dressed in bikins are present in the music video also there is a relationship between lyrics and visulas as where the lyrics talks a bout a pregant woman we actually see an animated version of a pregant woman,

INTERTEXTUALITY




Intertextuality is the way in which one media text is referenced in another.
An example of this is Lady gagas ‘paparazzi’ video features newspaper headlines and articles throughout making this a form of intertextuality in her video.This video features the artist being taken to an ‘Alice in wonderland’ style setting with Robbie William's dressed up as the rabbit from the film. This creates intertextuality between the film and his music video.
Also at the end of the video there is a shot of the artist in the Metro-Goldwyn –Mayer trademark lion replaced with the rabbit character.Katy Perry’s ‘last Friday night’ video includes intertextual references with there being credits in the start and end of the video and out takes. Creating a film like effect.•The characters are all wearing clothes that were typically worn in the 80’s.
The artist looks on a social networking site called ‘friendplace’ this is acting as a ‘facebook’ in the video.
The lyrics of this song talk about Romeo and Juliette. This video is made to look like a modernised version of the story, relating more to the lyrics of the song.

POP

MISE-EN-SCENE

In music videos made especially for pop music, we find out that the the lyrics interprets the mise en scene as the mise en scene are usually shows the good side of life, having fun and how colorful life actually is, what this actually does is that it actually creates an extremely hyper real reality for the audience which even though they know that it is fake they still believe in it and they kind of enjoy the moment and also it brands the artist; fans will see the artist as a more fun person that loves to enjoy life and enjoys life to the fullest maybe due to the massive wealth which is sometimes shown in pop music where we see artist wearing expensive things and most cases its just an example of product placement. For example the music video above is very colorful and it gives the party feeling which most pop fans are looking for.

COSTUME

Even what the artist is wearing has to be colourful to appeal to the pop gener, we can see in this music video above the artist and her back up dancers are dressed in very expliict clothing which reveals all lot of their feminine features which therefore can be seen as voyeurism as it actually now objectifies these women as sexual objects. As the first music video the costume both used in the music videos are very colorful but the second one has the artist wearing a more revealing clothing. The reason why the costumes are these way is to appeal to theri target audience and also to sell the artist and give them a particular star image and in this music video above that image is titled sexy.

LOCATIONS

Pop tends to use a varierty of very popular city locations, and also clubs and party houses because if they want to representa sign of having fun and good living a well to do that is to be at these locations and the viewers know these locations and how expensive or how popular they are and for an artist to be able to shoot their music video there or be seen there is a huge plus for the artist as the fans will want to associate with that artist cause been seen at that expensive location or club in turn makes them more popular and also most times pop music videos are shot behind a green screen.

COLOURS

Pop uses a lot of very bright lively colours thats really what the genere is about. As we can see in the music above there are alot of bright light going around lightning up the scene with sweet and lively lights which most times is in tune with the beat of the song or the song it self as we can see in the music video above and most times these colours ten to relate to the lyrics of the song or the artist
 themselves. In most pop muasic videos we tend to find most yellow and blue, these two colurs can be present either in the form of lights or the way the artist dress or what they are wearing and these can be seen in the two music videos that i have used as an example so far.


Choreography

In pop music Choreography is not always constant but its there, there is some form of dance present, and most times the dance doesn't last for too long, in the two music videos above we can see that there is choreography present only that in the first music video by briteny spears its always short or the artist is dancing by themselves and we see this present as well in the other music video by rihanna. These might have been done to incoprate some sore of new dance to set a particular trend for example the dab.

PERFORMANCE

In this music video, there are lens flares, and colorful flashing lights from the effects used for this. There is a party atmosphere with the crowds partying and dancing and in the parties there would be alcohol that connotes a fun atmosphere. And the music video is trying to advertise the artist as she is the only one that we see on screen throughout the whole music video.



CAMERA & LIGHTING

Most music videos have a range of shot types such as close ups, extreme close ups and mid shots. This is to create the innocence of the artist and also their personality from their music. Close ups are also used for the use of lip syncing, to show the emotion in the artist's face. In Britney Spears' Piece of Me, there is high key lighting and also lens flares.




Editing Pace, lip syncing, cutting, transitions, rhythmic montage, tonal montage
The tone and pace of pop music videos are quite fast, as they cut to the beat, which is also rhythmic montage. There is also transitions such as wipes, which wipe from one scene to another. Also, fade in and outs are frequently used in music videos as they represent the many different effects used rather than just cutting (and also using jump cuts).