GOODWIN

GENRE
Music videos are made to fit the genre of different types of music for example pop is very colorful and therefore the music video will have to be colorful and contain other genre characteristic of pop music; every genre of music has its own conventions and those conventions are seen and incorporated into the music video and the theme of the music video is built around the convention even the music it self is made with certain instruments due to the convention for example rock music we usually hear a particular bass guitar  are always  present. below is an exmaple of a a pop music/ hipop and we can see the genre conventions potrayed in what the charatcetrs are weraing and even the locations that have been chosen and even the theme of the song which is love is built around the genere convention of pop; you can't find a rock sing saying that love is sweet like the music video below is implying.




RELATION SHIP BETWEEN MUSIC AND VISUALS


In the music video above we can see as we lsiten to the music that the music adn the visuals relate; for example the song starts on a very calm random beat and so those the music video as well, but as the tempo and intestity of the song increases so does the tempo and intensity of the music video increase as well, we can also hear the noise made by certain object in the music video for example the sound of the handcuffs are in the track and aslo the base track or base beat is in sync with the punches and the song as well cuts to the beat of the track as well. This music video has been done in a way that the the song is a soundtrack to the music video it self and its alos reaching out to a lot of diffrent people form action movie lovers and to her own huge fan base and also the stars that starred in the video as well. Thereby the music it self has been used here to tell a story as the story is determined by the high and low beats of the song which shows the relationship between the music and the visulas. also the music video is amplifying the fact that men see women as objects that they can use as the man (the villan ) use the two women for his own enetertainment and there is intertextuality going on as the man is watching a show down between them two and laughing about it alos i think it draws the attention that men also see women as a sexual object just slimply the way the starts are dressed wear very tight clothes which shows off certain aspects of their body. Also in the music video we see come type of perfromace as the main character who happens to be the artist is lip syncing to the sing as she acts there by turning her into an action film movie star and not just an artist and also the stars in the music video are famous action film stars she has done this in order to draw more fan base to her self as the main aim of a music video is to advertise the artist and the song that they produce as usual there are a lot of close up of the artist which is recommended by major record labels as they are trying to sell or showoff their product which in this case is the artist.

RELATIONSHIP BETWEEN MUSIC AND VISULAS

When we listen to music there is a way the music makes us feel; there is a theme behind it and what most music video directors do is that they would match the mood of the music with certain visulas for example in the music video below when we listen to it there is that love theme going on of someone trying to get a particular girl by showing off to her and in the music video below the director has done just that and shown the artist showing off to a girl and alos they have worked with lyrics and visulas because when the artist begins to sing about falling we can see the main charatcer which is the artist actually falling. Therefore music videos can use either music and visulas or lyrics and visulas and sometimes both of them are been used in the music video.

USE OF CLOSE UPS

The record labels especially major record labels always ask or require close up of the artist because they are trying draw importance to the artist as he or she is the product that they are selling. for example in the music video below almost throough out the time we see a lot of close up of the artist as he lip sings and draws our attention and that oh it is chris brown.






Intertextuality is the way in which one media text is referenced in another.
An example of this is Lady gagas ‘paparazzi’ video features newspaper headlines and articles throughout making this a form of intertextuality in her video.This video features the artist being taken to an ‘Alice in wonderland’ style setting with Robbie William's dressed up as the rabbit from the film. This creates intertextuality between the film and his music video.
Also at the end of the video there is a shot of the artist in the Metro-Goldwyn –Mayer trademark lion replaced with the rabbit character.Katy Perry’s ‘last Friday night’ video includes intertextual references with there being credits in the start and end of the video and out takes. Creating a film like effect.•The characters are all wearing clothes that were typically worn in the 80’s.





In most music videos that we watch espeically hip hop music videos which contain a high percentage of hyper reality and it also potrays women like a sexual object based on their dressing, its either they are wearing extensivly tight clothing that shows certain features about them or they are wearing bikins or they are perfroming some sort of sexual act on the artist, pop sometimes uses this as well an example is the music video below.


INTERTEXTUALITY





In the music video above we notice that the theme of intertextuallity is been driven as the song is widely know as a theme song for the famous james bond film. and in the music video we can see various links to the actually movie it self, the reason why music videos like these are made is for the music to be able to tap into the wide famous range of the film it self there by increasing the fan base of the artist and so therefore we can say its a way of gaining new fans, selling the artist and most important the song it self as well. The problem with this is that when eventually love for the film dies out the love for the music might die out as well.



HYPER REALITY


Music videos are very hyper real as they are trying to build and sell shows or paints them as some sort of super hero just like the music video below.
a false image to the public, they sell to them some fake over the top reality this is very common with hip hop videos where we have the artist wearing branded stuff driving expensive cars and spraying money and a house full of women. Or it could be that the artitis can be calm in antural diaster and be able to sing to a girl that is nowhere to be found or images that