POP

MISE-EN-SCENE

In music videos made especially for pop music, we find out that the the lyrics interprets the mise en scene as the mise en scene are usually shows the good side of life, having fun and how colorful life actually is, what this actually does is that it actually creates an extremely hyper real reality for the audience which even though they know that it is fake they still believe in it and they kind of enjoy the moment and also it brands the artist; fans will see the artist as a more fun person that loves to enjoy life and enjoys life to the fullest maybe due to the massive wealth which is sometimes shown in pop music where we see artist wearing expensive things and most cases its just an example of product placement. For example the music video above is very colorful and it gives the party feeling which most pop fans are looking for.

COSTUME

Even what the artist is wearing has to be colourful to appeal to the pop gener, we can see in this music video above the artist and her back up dancers are dressed in very expliict clothing which reveals all lot of their feminine features which therefore can be seen as voyeurism as it actually now objectifies these women as sexual objects. As the first music video the costume both used in the music videos are very colorful but the second one has the artist wearing a more revealing clothing. The reason why the costumes are these way is to appeal to theri target audience and also to sell the artist and give them a particular star image and in this music video above that image is titled sexy.

LOCATIONS

Pop tends to use a varierty of very popular city locations, and also clubs and party houses because if they want to representa sign of having fun and good living a well to do that is to be at these locations and the viewers know these locations and how expensive or how popular they are and for an artist to be able to shoot their music video there or be seen there is a huge plus for the artist as the fans will want to associate with that artist cause been seen at that expensive location or club in turn makes them more popular and also most times pop music videos are shot behind a green screen.

COLOURS

Pop uses a lot of very bright lively colours thats really what the genere is about. As we can see in the music above there are alot of bright light going around lightning up the scene with sweet and lively lights which most times is in tune with the beat of the song or the song it self as we can see in the music video above and most times these colours ten to relate to the lyrics of the song or the artist
 themselves. In most pop muasic videos we tend to find most yellow and blue, these two colurs can be present either in the form of lights or the way the artist dress or what they are wearing and these can be seen in the two music videos that i have used as an example so far.


Choreography

In pop music Choreography is not always constant but its there, there is some form of dance present, and most times the dance doesn't last for too long, in the two music videos above we can see that there is choreography present only that in the first music video by briteny spears its always short or the artist is dancing by themselves and we see this present as well in the other music video by rihanna. These might have been done to incoprate some sore of new dance to set a particular trend for example the dab.

PERFORMANCE

In this music video, there are lens flares, and colorful flashing lights from the effects used for this. There is a party atmosphere with the crowds partying and dancing and in the parties there would be alcohol that connotes a fun atmosphere. And the music video is trying to advertise the artist as she is the only one that we see on screen throughout the whole music video.



CAMERA & LIGHTING

Most music videos have a range of shot types such as close ups, extreme close ups and mid shots. This is to create the innocence of the artist and also their personality from their music. Close ups are also used for the use of lip syncing, to show the emotion in the artist's face. In Britney Spears' Piece of Me, there is high key lighting and also lens flares.




Editing Pace, lip syncing, cutting, transitions, rhythmic montage, tonal montage
The tone and pace of pop music videos are quite fast, as they cut to the beat, which is also rhythmic montage. There is also transitions such as wipes, which wipe from one scene to another. Also, fade in and outs are frequently used in music videos as they represent the many different effects used rather than just cutting (and also using jump cuts).