IN CONCERT AND AS LIVE FOOTAGE
Most music videos have or use clips of the artist or the band performing for example in the screen grab below we can see the band performing the song this shot becomes the dominant shot. These has been done in this in order to actually advertise the artist so therefore in concert or live footage music videos usually sell or advertise the artist so that the fans can buy their concert tickets to come and see them because that is the only way that they make money as this generation doesn't pay for music anymore or buy albums rather they torrent music and download them illegally and therefore the only way these artist can make money is through their concerts and world tours. Performance videos were where music videos were derived from. Perfromance music videos often contain shots of the artist perfoming, either to a big crowd or in a room like the screen grab below, other times it can be the artist in real life situations for example; them walking on the street while lip syncing to their song. Often includes lots of close ups pf the artist which is required by major record labels because the artist is the product that they are trying to sell or advertise to the public or the fans. Most times in a perfomance music video there can be a particular visual style that goes with the artist; it could be the way the artist is dressed, the actions they are carrying out and the type of images that are displayed on the scree, most times the artist can appear to perfom in an unusual place for example on a field or on a roof top.
INTERPRETIVE (MUSIC AND VISUALS)
In the music video above we can see as we lsiten to the music that the music adn the visuals relate; for example the song starts on a very calm random beat and so those the music video as well, but as the tempo and intestity of the song increases so does the tempo and intensity of the music video increase as well, we can also hear the noise made by certain object in the music video for example the sound of the handcuffs are in the track and aslo the base track or base beat is in sync with the punches and the song as well cuts to the beat of the track as well. This music video has been done in a way that the the song is a soundtrack to the music video it self and its alos reaching out to a lot of diffrent people form action movie lovers and to her own huge fan base and also the stars that starred in the video as well. Thereby the music it self has been used here to tell a story as the story is determined by the high and low beats of the song which shows the relationship between the music and the visulas. also the music video is amplifying the fact that men see women as objects that they can use as the man (the villan ) use the two women for his own enetertainment and there is intertextuality going on as the man is watching a show down between them two and laughing about it alos i think it draws the attention that men also see women as a sexual object just slimply the way the starts are dressed wear very tight clothes which shows off certain aspects of their body. Also in the music video we see come type of perfromace as the main character who happens to be the artist is lip syncing to the sing as she acts there by turning her into an action film movie star and not just an artist and also the stars in the music video are famous action film stars she has done this in order to draw more fan base to her self as the main aim of a music video is to advertise the artist and the song that they produce as usual there are a lot of close up of the artist which is recommended by major record labels as they are trying to sell or showoff their product which in this case is the artist.
IMPRESSIONIST (CONCEPTUAL)
Conceptual music videos are based upon a single idea or a theme, for example the music video above has been made in the form of an animated video game which actually intrigies a specific target auidence but it also emphasises the technological advancements and paractices that mordern music videos are now accustomed to. Also we can see some sort of performance in this music video as well where we see the artist lip synicing to the song and also the music video is hyper real because of the way it has been made it is trying to refer to live as a video game and no one can surf on a shark. also there is voyerousim peresemt in the music video as women dressed in bikins are present in the music video also there is a relationship between lyrics and visulas as where the lyrics talks a bout a pregant woman we actually see an animated version of a pregant woman,
INTERTEXTUALITY
Intertextuality is the way in which one media text is referenced in another.
An example of this is Lady gagas ‘paparazzi’ video features newspaper headlines and articles throughout making this a form of intertextuality in her video.This video features the artist being taken to an ‘Alice in wonderland’ style setting with Robbie William's dressed up as the rabbit from the film. This creates intertextuality between the film and his music video.
Also at the end of the video there is a shot of the artist in the Metro-Goldwyn –Mayer trademark lion replaced with the rabbit character.Katy Perry’s ‘last Friday night’ video includes intertextual references with there being credits in the start and end of the video and out takes. Creating a film like effect.•The characters are all wearing clothes that were typically worn in the 80’s.
The artist looks on a social networking site called ‘friendplace’ this is acting as a ‘facebook’ in the video.
The lyrics of this song talk about Romeo and Juliette. This video is made to look like a modernised version of the story, relating more to the lyrics of the song.
No comments:
Post a Comment