What the theme of the suite is?
I am going to be looking at sky 1 rebranded ident; the theme of this suite of ident will be one is excitement; the reason why I have suggested these to be the theme is because among the idents in the suites is that the one is always doing something ex\tra ordinary or cool or something awesome that is actually exciting to watch, for example in the first one we could see the one pop out from the sky logo and also the second one we saw the 1 do a series of back flips and the last one we saw the one turn into a tornado, also another thing that was consistent during the suite of idents was that every time the one touched the floor it broke the floor and colour crystals pop out of the floor its like the one is bringing colour into the world and another theme for the ident could be colourful one.
The target audience for sky 1 is meant to be adults 16 to 34 but according the research, sky 1 has been watched by more women between the age of 16 to 34 watch sky one more than men. The suite appeals to their target audience in the way they have used their colours, we can notice in every ident that a mixture of feminine and masculine colours has been used but however the feminine colour has been more dominant except the fact that the one has a masculine colour. Also the tone of the ident is excitement, the ident is made in a way that the viewers are intrigued excited at what stunt the one is going to pull off next and with their selected target audience creating a feeling of excitement is very well welcomed and will definitely promote brand loyalty as they know that they will be getting exciting content from the channel.
They have used the same theme which in this case will be excitiment in different ways to create brand loyalty in the sense that each individual ident in the suite of idents actually give viewers the excitement feeling and ensuring them that they are going to get exciting content from the channel which give them something to look forward to in all the shows that will be aired on the show it will not only bring loyalty to the channel but also to the shows that are going to be aired on the channel as well.
Explain whether, how and why the idents are information-led or entertainment led
The ident is entertainment led because there is no specific information been passed across such as what show is coming up next or what is going to be airing on the channel later, all we see is the one doing things which is very entertainment based as it entertain the viewers for a very short period of time and at the same time left an imprint of the channels identity in the brain, however the ident is very visual based and this has been done because people these days have very low attention span and getting easily bored when something isn't visually attractive they just won't watch it enjoy it.
an example of an information led ident is the one above where the viewers are given information about what is coming up next and not just a specific sound track playing through out which the suite of ident I am analysing contains as there is no one talking about upcoming shows or giving out information in anyway it is highly entertainment led.
Are the idents intended to be used at a particular time of day?
Are the idents intended to be used at a particular time of day?
The idents aren't intended to be used at a particular time of the day it can be used at any time of the day, amongst the suite there are no dents that show certain characteristics of either day or night, therefore it can be used at anytime of the day, it the ident contained a sun or moon or if it had a night or day theme going on then it would have been restricted to be used only for a particular time of the day.
The idents that I am looking at which is the sky 1 rebranded suite of idents isnt intemded to be used at a particular time of the year, it can be used all year round because it doesnt contain any specific seasonal characteristics such as snow or falling leaves.
Above is an example of an ident that has been intended to be used only during Christmas or winter because in the design of the ident snow and other characteristics of the season has been included, and thus ident can only be used during winter or Christmas season.
What does the suite convey about the channel's Brand Identity – what meaning?
The message the suite of ident conveys about the channel's brand identity is that they are more fun and more exciting and daring, they have successful branded their channel to have an interesting personality
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