task 2A

Reading the brief

The brief that I looked at which was the music video brief was very easy to read as it got the point, telling us what we had to do to achieve a specific target which is an advantage as we didn't spend to long trying to understand the brief or what it was asking us to do; the disadvantage of this brief was that we had a lot of task to carry out and they were put in different sections which made the brief paper work look long and was tiring to read as some particular point due to the amount of papers that we had to dig through. 

Negotiating the Brief (consultation with client; degree of discretion; amendments to final product; amendment to conditions)

We didn't have to do a lot of negotiating with our client we said to them this is the idea that we had for your music video and they basically went along with the idea of how the music video was meant to go therefore we didn't have to make that much of a change to our original idea.

Opportunities to develop new skills

We had a very good opportunity of developing new skills, we learnt how to properly plan a music video and carry it out and also we learnt how to carry out all the pre production task before shooting and when we were shooting we learnt a lot of new camera techniques how to use the camera nad the lighting to get a particular feeling or mood, also we learnt how to brand the artist in a specific way that they appeal to their target audience.

consultation with client; 

When consulting with our client it was to tell them that we were going yo make a music video for them and we told her our idea which she didn't have any problems with, we also had to strike a deal when she will be available for filming in order for us to prepare in advance and also for use to be able to work around her schedule.

degree of discretion in interpreting brief; When interpreting the brief to the client we didn't hold back any information as we laid it all out for her in order for her to understand what we were actually making for her and also for her to have some say over what she wants.

amendments to proposed final product;  We had to make some amendments to our final product not because the artist didn't like specific parts of it but because we were not able to use one of preferred locations so we had to change it at the last minute.

amendments to budget;
amendments to conditions;
fees


Opportunities:

identify opportunities for self-development;  When we were given this brief none of us had ever worked on a music video brief and looking over the brief we could pick out bits and pieces that we would have been interested to do which were new allowing us to identify opportunities for self development as this bits will help us develop as a team and as an individual.

new skills; We had a very good opportunity of developing new skills, we learnt how to properly plan a music video and carry it out and also we learnt how to carry out all the pre production task before shooting and when we were shooting we learnt a lot of new camera techniques how to use the camera and the lighting to get a particular feeling or mood, also we learnt how to brand the artist in a specific way that they appeal to their target audience.

multi-skilling; During the shooting of our music video we swaped roles so many times so at a point one person was the camera man while the other was the director and the other was the light operator and we changed it again which allowed us to multi skill and also made the work load lightehr as we were all confidebnt in whaterever role we found our self doing and carried it out efeectively to bring out the best prodyct.