TASK 1C

STRENGTHS OF A CONTRACTUAL BRIEF

• The first advantage of a contractual brief is that the brief or contract is legally bound; therefore if any party breaches any of the agreements stated in the brief the other party has the full right to sue them. Also because it is legally bound the media company are confident that if they deliver they will get paid.
• Also having a contractual brief will be beneficiary for a media company as they will know what the project is and what they are being asked to do as the brief will be very detailed and go into specifics that are not to be negotiated

WEAKNESSES OF A CONTRACTUAL BRIEF

A disadvantage of this type of brief or contract is that the media company cannot make any amendments or change a specific way the project is meant to look in order to give it a more appealing or make it look better for example if the media company thinks that they are issues within the brief and they produce the product to their own standard which might be slightly different from the standards set by the client, the client could still decide to take legal actions against the media company which will cost them money and give them a bad reputation

STRENGTHS OF A FORMAL BRIEF

• The brief is well detailed and contains all the information the media company or the personnel will need in order to carry out the task and get the product done before a hard deadline.
• The brief is legally binding thereby protecting the interest of the client and the media company or personnel.

WEAKNESSES OF A FORMAL BRIEF

• The brief contains a lot of information which are not agreeable to the media company or the media personnel but they cannot negotiate a way out.
• It's also time-consuming.

STRENGTHS OF AN INFORMAL BRIEF

• The advantage of this brief is that because it is verbal this the client will be able to explain more in detail and the media company will be able to understand fully what they are been asked to do.
• It is quick and participial as it is not written down.

WEAKNESSES OF AN INFORMAL BRIEF

• Most times these briefs are unorganized and everything might not go as planned. 
•  As it is not legally binding one party cannot sue the other if the product produced is not up to the clients standard or the media company or personnel doesn't get paid the full amount agreed on.

STRENGTHS OF A CO OPERATIVE BRIEF

• An advantage of this type of brief is that there can be more perspectives to carry out and producing the product required by the client.
• More people can work on the brief making it less stressful and less time-consuming.

WEAKNESSES OF A CO OPERATIVE BRIEF

The two parties might have conflicting ideas which may result in the whole idea been completely changed or no contract will be signed until both companies have come to an agreement with the client

STRENGTHS OF A NEGOTIATED BRIEF

• This allows both parties to strike a deal that is very much appeal to both the client and the media company or personnel.
• The brief is open to suggestions from multiple perspectives.

WEAKNESSES OF A NEGOTIATED BRIEF

• It takes longer to come to an agreement as both parties would want to negotiate with both parties would like to an agreement that suits them both.  

STRENGTHS OF A COMMISSIONED BRIEF

• This brief helps the large company as they don't have to do all the hard work.
• It is faster for the job to be done
• It allows the large media company to work on other projects.

WEAKNESSES OF A COMMISSIONED BRIEF

• Due to the fact that two different companies are working on the same product, there could be some conflicts.

STRENGTHS OF A TENDER BRIEF

• The client will have various options to chose from and also different ideas to also chose from.

WEAKNESSES OF A TENDER BRIEF

• It is time-consuming for the companies to put together a pitch
• The media company that doesn't get chosen might have turned various jobs down just to complete the pitch.

STRENGTHS OF A COMPETITION BRIEF

• The client only has to pay the winning company.
• The client has so many options to chose from.

WEAKNESSES OF A COMPETITION BRIEF

• The companies that are turned down will lose the money that they have put in producing the brief.

COMPARISON OF ALL THE BRIEFS.

When it comes to the best suited brief there isn't any that is best suited as they all can be used in different occasions but when comparing them to the ones that are more reliable and trusted we can say the formal brief and the contractual brief is by far the best and most reliable briefs as they are legally bond, informal are the worst as the client can bail on the media company at any time and will not be held accountable for anything. But when it comes to the quickest the informal brief is the quietest as there is no need to write down anything its all done verbally, if the client and the media companies or the media personnel are looking to get the best and creative work they will have to use the negotiated brief as this allows both the client and the media personnel to rub minds and achieve the best for the product. But when the work load is too much the best brief to use will be a cooperative brief which allows various media companies to work together it will be unwise to use a formal or  contractual brief for either the client or the media company as the two could lose heavy amount of money. If a client is just new and doesn't know which media complainer he/she should approach its advisable that they should use a competition brief as it will attract various companies and they have to chose the best one rather than just giving a company a formal or contractual brief and then they don't like the product or an informal brief which can cause them to lose a lot of money; however they can use a tender brief only problem is that the media companies are just pitching the idea they are not making it and it could happen that the idea they chose might not produce the product to the standard of the other ideas that were pitched. A commissioned brief is best used by large companies who have various work to do there by dividing the labor they can also use co operative brief as well.