TASK 1B

CONTRACTUAL BRIEF.
This is the type of brief whereby a media company is approached and employed by the client in order for the media company to complete a project or achieve a particular goal. Contractual brief are set to specific guidelines which the media company that is been hired must adhere to, it is very important for the media company to follow these set guidelines and carry out exactly what they have been asked to do before a set a date, if the media company fails to meet these guidelines or they breach the contact in any way the client has the right to take legal actions against the media company which can result in the media company losing a lot of money.


ADVANTAGES OF A CONTRACTUAL BRIEF

• The first advantage of a contractual brief is that the brief or contract is legally bound; therefore if any party breaches any of the agreements stated in the brief the other party has the full right to sue them. Also because it is legally bound the media company are confident that if they deliver they will get paid.
• Also having a contractual brief will be beneficiary for a media company as they will know what the project is and what they are being asked to do as the brief will be very detailed and go into specifics that are not to be negotiated

DISADVANTAGES OF A CONTRACTUAL BRIEF

• A disadvantage of this type of brief or contract is that the media company cannot make any amendments or change a specific way the project is meant to look in order to give it a more appealing or make it look better for example if the media company thinks that they are issues within the brief and they produce the product to their own standard which might be slightly different from the standards set by the client, the client could still decide to take legal actions against the media company which will cost them money and give them a bad reputation. 

FORMAL BRIEF

A formal brief is a type of brief whereby a media company or a media personnel is given a brief which outlines the product which is meant to be made, The brief only gives enough information to be able to produce the product. What actually makes this brief formal is that it is signed and documented by both parties ones everything has been agreed on and it is also legally binding.

ADVANTAGES OF A FORMAL BRIEF

• The brief is well detailed and contains all the information the media company or the personnel will need in order to carry out the task and get the product done before a hard deadline.
• The brief is legally binding thereby protecting the interest of the client and the media company or personnel.

DISADVANTAGES OF A FORMAL BRIEF

• The brief contains a lot of information which are not agreeable to the media company or the media personnel but they cannot negotiate a way out.
• It's also time-consuming.

INFORMAL BRIEF

This is briefs that are not documented it is more of a verbal statement between the client and the media personnel, therefore no contract is signed and therefore it is not legally binding like the formal or contractual brief.

ADVANTAGES OF AN INFORMAL BRIEF

• The advantage of this brief is that because it is verbal this the client will be able to explain more in detail and the media company will be able to understand fully what they are been asked to do.
• It is quick and participial as it is not written down.

DISADVANTAGES OF AN INFORMAL BRIEF

• Most times these briefs are unorganised and everything might not go as planned. 
•  As it is not legally binding one party cannot sue the other if the product produced is not up to the clients standard or the media company or personnel doesn't get paid the full amount agreed on.

CO-OPERATIVE BRIEF

This is a brief where a client hires two different media companies or personnel are been hired to work together to complete a particular task or project.

ADVANTAGES OF A CO-OPERATIVE BRIEF

• An advantage of this type of brief is that there can be more perspectives to carry out and producing the product required by the client.
• More people can work on the brief making it less stressful and less time-consuming.

DISADVANTAGES OF A CO-OPERATIVE BRIEF

• The two parties might have conflicting ideas which may result in the whole idea been completely changed or no contract will be signed until both companies have come to an agreement with the client. 

NEGOTIATED BRIEF

This is where two parties having different ideas but a compromise has to be made that makes both parties happy that is the client and the media company or the media personnel. In some cases, a third party which is known as the arbitrator may be involved. 

ADVANTAGES OF A NEGOTIATED BRIEF

• This allows both parties to strike a deal that is very much appeal to both the client and the media company or personnel.
• The brief is open to suggestions from multiple perspectives.

DISADVANTAGES OF A NEGOTIATED BRIEF

• It takes longer to come to an agreement as both parties would want to negotiate with both parties would like to an agreement that suits them both.  

COMMISSIONED BRIEF
This is when a big media company employs other independent and smaller media companies to work on a brief and create and produce the product that has been asked by the brief.

ADVANTAGES OF A COMMISSIONED BRIEF

• This brief helps the large company as they don't have to do all the hard work.
• It is faster for the job to be done
• It allows the large media company to work on other projects.

DISADVANTAGES OF A COMMISSIONED BRIEF

• Due to the fact that two different companies are working on the same product, there could be some conflicts.

TENDER BRIEF

This is where a client will advertise their brief and a production company will have to put together a proposal which they will pitch to the client.

ADVANTAGES OF A TENDER BRIEF

• The client will have various options to chose from and also different ideas

DISADVANTAGES OF A TENDER BRIEF

• It is time-consuming for the companies to put together a pitch

COMPETITION BRIEF
This is a type of brief whereby the client will put their brief so that it can be viewed by everyone and different media companies will participate in making the brief and the client will have to judge and pick the best one out and they might receive a cash price.

ADVANTAGES OF A COMPETITION BRIEF

• The client only has to pay the winning company.
• The client has so many options to chose from.

DISADVANTAGES OF A COMPETITION BRIEF

• The companies that are turned down will lose the money that they have put in producing the brief.

A

Types of brief from Micheal Oladkun