TASK 1D

 The brief that we have been given by the client is  a negotiated brief which is helpful for us in a way as we can negotiate the bits of the brief that we like and the ones that we dont like. For example because we are planing on doing a stop motion for this brief, the time given is too long we would want to negotiate with the client to bring down the time from 30 seconds down to 20 seconds or 25. They may be other things that we are also looking forward to negotiating with the client.

NATURE
 This are the requirements of the brief, so basically the things that I and my group have to produce and what shapes the product.
In the brief above the first thing that I have identified as a nature is the target audience. The target audience for this brief is 15-19. Anything that I and my group are going to make is going to have to appeal to them which then makes us to shape the final product around them who we are targeting.
Another nature in the brief is where the brief says we have to make either or stop motion video and also it has to be 30 seconds.
All these thing are said to be nature as they are the things or requirements which the final product will be shaped around.

DEMAND
These are the restraints that might hinder me and my group from getting the task done.
A demand in the brief above is the deadline, the deadline can put pressure on us and make us not to be able to carry out our task effectively. Another demand is the brand identity, this may be conflicting with the idea that will have or the client might not agree with our proposed identity for the channel and we might not be able to negotiate our way out of it. Another demand for us is when we have to gather equipment, if we are not able to get the equipment that we want we will not be able to carry out our task effectively.
A massive demand for us is our budget, if we run over our budget we are going the have to pay for those expenses and the budget is low and there is a high possibility that we might over run the proposed budget stated by the client.