2a(Opportunities)

1. Creation of corporate identity

In this modern time and age television channels are no longer restricted to only one country, therefore idents helps create a brand for these television channels in a range of different locations around the world. Consistency across a range of channels such as the Bbc helps the channel to establish a corporate identity that is sold across the world with the increase of online platforms like the BBc i player, it is very important that the identity of the channel could be easily diluted in the online world. 

Creating a brand for a channel is very importatnt as it encourages viewers to stay loyal to that channel, an ident therefore again helps to endorse the brand of these television channels such as BBC, allowing the audience to become familar with the logo and style of the channel and these things tend to be a visual reminder of a channel and imprints the brand of the television channel into the mind of the audience that way the viewers are likely to watch that channel again.

2. branding of content
An ident can also be used or can also serve the purpose of identifying that a particular content or a particular television program belongs to a certain television channel and therefore the television channel uses that program in their idents which promotes the program itself and also brands the content, for example in 2012 the BBC were inhcrage of broadcasting the olympics and they made several idents that incorprated the theme of the olympics.


It can also be used to retain a consistent theme across a range of platdfroms. Branding of content also opens new marketing opportunity as an ident is a very clear promotional tool in the television world. Another example where we can see branding of content been involved in an ident is in the channel 5 time bomb ident, advertsing big borther.

Also branding of content allows television channels to package and repackage a series of programs or events, often idents are used to promote large events such as the olympics, x factor, the voice e.t.c. other times they are used to promote new series or program. for example strictly come dancing.

CREATION OF TONE
Tone; these are descriptive words that are used to stay how a viewer or the target audience feels about the channel or something, one of the purposes of idents is to give a channel an identity as well as setting the tone of the channel all these must be clear during the few minutes an ident is been broadcasted on screen, idents create tone by just using the images that are been displayed on screen that are consistent through a suite of ident or through a particular ident in general.
For example in the ident above with the images displayed and the soundtrack that is been used in the suite of idents we can drag some descriptive words from the tone such as daring, also the actors that are been used aren't teenagers they are actually young adults, supermodels and therefore the target audience aspire to be like them, that's another tone derived from the ident.

APPEAL TO TARGET AUDIENCE
Another purpose for idents are for them to appeal to their target audience so that the audience will know what channel it is for the by simply watching the ident, the ident is meant to tell the viewers who the target audience are by just watching the idents.





For example the ident above is designed in such a way that it appeals to younger audience, with the way its designed and the animated characters that are been used and how they are both been used with the sound track as well, and the colour pallet that is been used as well is bright and that is usually situated with young kids as they are usually more lively.

|Encouragement of brand loyalty

Brand loyalty; this is the visual representation of how the viewer sees the channel, which reminds them of the channel so they keep coming back to the channel, this is people choosing to come back to a particular brand because either they have grown up with it giving them that feeling of  safety.
For example the suite below of BBC1 shows that they have branded themselves in a particular way which helps the user have a visual representation of te bbc which in this case is the colour red.