Task 1b: Design And Purpose

E4 Ident : Interactive with Audience/ Purpose

This ident appeals to the purpose of been interactive with its selected target audience which in this case i will say there are young people the reason been that the logo was once in form of a tetrix game before expanding out then coming back to form the E4 logo.

This is interactive with the audience as it  takes them from the young man playing a game on his phone we are lead to believe that the young man is the one playing the game which brings me to the purpose of the ident which is that the channel E4 which is targeted at youths is made and created by youths which shows that the show that they have on there will very much likely appeal to them.








2.Channel 5: Time-bomb (Information-led/ segmentation within scheduling)


This channel 5 ident below is very good example of an infromation led and a segmentation between scheduling, the ident tells or infroms the viewer of a show that is popular Tv show and also advertises a diffrent show and tells the view what is coming on next, what a great deal of infromation for an ident. Such idents are said to be dual function as they advertise other shows and ats the same times tells the audience what is next in under 17 seconds. The purpose of the ident here is to enlighten the viewers on what is coming up next and the design has helped them advertise a popular sow on their channel.




3. Sky Movies: Star Wars (Marketing
Promoting is the point at which somebody a man or organization and so on, needs to offer a specific item to the group of onlookers their planned target crowd. A case of an ident that utilizations advertising is the Sky motion pictures Star Wars ident. In this ident the plan of it was to fuse a motion picture that they are communicating or offering inside their channel, into the ident. For this situation this ident was utilized to advance it and utilize it as a route for the group of onlookers to watch the Star Wars establishment and new motion pictures that they are promoting. From the responsibility for motion picture, we realize that Star Wars was made by Lucas movies which is claimed by twentieth century fox n which they are both possessed by Sky. This is additionally a case of collaboration.

4. BBC THREE (RE-BRANDING/ SCREEN TEMPO)
Rebranding a channel is the process of changing the look and the purpose of the Tv channel in a way that it appeals to a new and bigger audience and other times it might be to change the purpose of the channel. For example BBC three is a channel that is target at a younger audience and previously they were only known by a simple colour pink, but as time went on they rebranded their channel and starting using a different colour scheme which was pink and the logo was a lot more artistic than what it used to be. This was done in order to keep up with their target audience as most of them are now more artistic lively and vibrant. Also they rebranded their channel and created a new way their channel should be seen, due to the new logo and the newly selected colour scheme we could say that BBC 3 are now visually dynamic in order to appeal to their colours and also that they stand out from other Tv channels based on the colour scheme whiich is pink and the colour pink as we know stands out very much.
 

5.DISNEY (SEGMENTATION WITHIN SCHEDULING)
The use of most idents is for the purpose of segmenting; in the sense that these idents for this specific purpose tend to have a similar theme with the programmes that are been aired on that channel and most times it tends to be what show is coming up next, most times they might even have a character from the show coming up next in the ident, a very good example is the Disney channel ident, which has a character from the upcoming show, which informs the viewers what is coming up next, a very good example is the ident below.

6. BBC ONE (BRANDING)
Branding when it comes to idents simply means given a channel an identity, this is done by the use of idents, logos and a particular jingle, this is usually the first message that the audience picks out about the channel and what it has to say or offer that differentiates it from other channels.
The Bbc ident is important because the ident has a more visual representation which encourages brand lolyalty.