IDENT PREP WORK

A channels identity or the way a channel brands itself is how a channel presents itself in order for it to be appropriate and grab the attention of its specific target audience. The channel branding may contain graphical elements such as logos and jingles which will be associated with that channel alone that portrays whatever the channel is all about to the general public and its selected target audience. The branding and identity of a channel has to be visually strong in order for it to pass across its specific idea to its target audience.


Brand loyalty are unspoken promises that states that a consumer either an individual or a company will continue to buy or use a particular product or services provided by a particular company. This in turn makes a consumer committed to a particular brand or service making the same purchases each time. This is very important for television channels due to its aim is to get its product and services to a wider audience without losing its particular audience.

Re-branding a channel this is the process of changing the image of a company or TV channel. Rebranding is the creation of a new look and feel for an established product or service. a complete overhaul of the corporate image. The usual aim of rebranding a TV channel is to influence a consumer's perception about the channel's content.

Segmentation is the process of dividing the areas of marketing into parts, for a particular company. one of the main reason why segmentation is been used in Tv stations is to find a desirable audience which is its target audience since a Tv company cannot meet everybody's target they will have to select a particular target audience and then work towards making the needs of that particular target audience met.

TASK 2.

This Ident showcase or tells the audience what the channel is all about which is movies as it starts from the view of a camera/ projector lens displaying and also the background noise of the movies around and it uses CGI to create a beautiful and graphically strong ident that appeals to its target audience.

CHARACTERISTICS:
Sound
CGI images





In the video above there are more than one idents present but in all of them they share the same characteristics such as sound it doesnt use any  CGI images its just props been set out and then orange paint been poured on them.




In the video  above we can see a varirty of idents which uses both sound filmed video and CGI images all in one with various colours which makes it appealing to the channels target audience.